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The Short Answers To Every Matt Cutts Video
- nedwin 13y agoLoving that you can filter the videos based on what colour t-shirt he's wearing.
- drb311 13y agoIt's amazing how addictive a nonsensical navigation system can be. Also: has he been working out? His chin seems to shrink a bit with every new video.
- stevejalim 13y agoLooks like he's been getting the kind of exercise I need to make time for: http://www.mattcutts.com/blog/a-big-challenge-running-a-50-mile-race/ http://www.mattcutts.com/blog/a-big-challenge-running-a-50-m...
- Matt_Cutts 13y agoWe made our April Fools video with the changing shirt color specifically to play with that: http://www.youtube.com/watch?v=1Cjz_kJGtS8 http://www.youtube.com/watch?v=1Cjz_kJGtS8
- drb311 13y agoThe perfect wearables strategy.
- KhalPanda 13y agoExcellent effort.
- unwind 13y agoAgreed, that's a very large number of videos. The lead-in copy on the landing page might need an iteration or two, "to help struggling site owners understand their site in search" read very strangely to me. I'm not a native speaker, though.
- hagbardgroup 13y agoYou're correct. It's not great copy. Also, 'struggling site owners' will not understand these videos. Cut 'struggling' and 'their site' and it becomes: "...to help site owners understand how Google search works..." or "...to help site owners understand how their decisions affect their Google search results..."
- mbateman 13y ago> "Should I focus on clarity or jargon when writing content?" > "Clarity, but also include jargon." Well, that pretty much summarizes my writing strategy.
- stephengillie 13y agoYou should be able to express your ideas -- with jargon or nerdspeak or technobabble -- in such a way that people can understand you even if they don't understand those words.
- gamache 13y agoThank you for that detailed advice.
- aresant 13y ago"Does Google use EXIF data from pictures as a ranking factor? Potentially, yes." This is a simple, but brilliant optimization. With the Manufacturer & Model info from the tag you could make an educated guess about professional vs. non-professional photography and draw conclusions about website's intent. With the date & time you've got relevancy of time beyond just search results. EG if you're optimizing for freshest / relevant content a "new" article that contains a recent picture with positive PR signals could outrank another "new" article that is using old pictures. With geo-data you've got an obviously powerful signal. And on and on. It is kind of crazy to think about the sheer # of breadcrumbs we leave online for GOOG (and, ahem, other organizations) to learn about us with. PS -= This is hugely useful resource, thank you for submitting!
- walshemj 13y agoMost professionals will scrub the meta data from images as part of the image optimization process - smaller images faster sites.
- nkozyra 13y agoI'd expect most content management systems will do this, but there's tons of exif data hanging out on the Internet.
- vdaniuk 13y agoReally? I've seen metadata scrubbed for privacy reasons, but never for size reduction. And realistically how much is saved in proportion to the image size?
- toomuchtodo 13y agoImgur and Craigslist specifically scrub EXIF metadata (EDIT thanks to /u/user24) for privacy.
- user24 13y ago- for privacy
- nkuttler 13y agoThe third Q&A "How can I tell google that multiple domains are related?" - "Use Hreflang" doesn't make any sense. This question does not reflect the question asked in the video, and the answer is incomplete. The question is about translated versions of international sites, that's not simply "related". And sitemaps work as well. I think the site is a good idea, but if one of the first three results is flawed I'm not too sure about the overall quality.
- codemac 13y agoI mean... the videos are sortable by shirt color. I'm not sure quality is truly the goal here.
- hagbardgroup 13y agoInstant search works great and is functional.
- dtournemille 13y agoThis site has actually been around for a while. Great Coles Notes for SEO. But if you have the time, watch the full videos from Matt. His advice is required listening.
- m4tthumphrey 13y agoIt's as if Robin Van Persie and Will McKenzie (Simon Bird) had a baby.
- Matt_Cutts 13y agoStill better than when someone said I looked like Rick Moranis, so I'll take it.
- gesman 13y agoAfter getting through the trouble of listening to so many videos - I'd suggest to put 1-2 paragraph answer for each video instead of 1-2 words. Lots of important details are lost together with fluff. Although I always appreciate such work - summarizing videos via get-to-the-point text is a great service. PS: I'd ignore SEO videos of more than 1-2 yr old - unless tracking Matt's t-shirt color is someone's hidden fetish...
- rabino 13y agoThe domain name is pretty funny. Props.
- visakanv 13y agoAnd you can sort talks by t-shirt color.
- pbhjpbhj 13y agoI wonder if there are any correlations between shirt colour and content - like he [unconsciously] wears a red shirt when he's being less open with his responses.
- Matt_Cutts 13y agoI switch shirts every 5-6 videos, and we go down the list of videos in order of votes, so shirt color is mostly uncorrelated with the content. If I'm doing a longer or more in-depth video, then I might pick a specific shirt that goes with the topic.
- davemel37 13y agoThis is a great website that should be bookmarked by everyone who cares about search traffic. It is curious though why this submission got up voted to the homepage and the previous two times it was submitted that it never went anywhere...makes me wonder if there is lots of great content that never gets up voted on HN. Here is a submission from over a year ago.https://news.ycombinator.com/item?id=5405485 https://news.ycombinator.com/item?id=5405485
- jwegan 13y agoHN very much has a hive mind. HN used to have great articles all the time. Now it feels like reddit. Every day tons of great articles slip into obscurity while HN upvotes the meme of the day (Snowden, NSA, 2048, etc).
- dragonwriter 13y agoSeems to me that's not evidence for or against a hive mind, its evidence that, whether or not it has a hive mind at all, the aggregated preferences of the current HN user base don't align as well with your preferences as those of the user base did at one time in the past. But having a user base whose aggregated preferences disagree with yours more often than they used to is no more evidence of a hive mind than having what you perceive to be "great articles all the time" is.
- davemel37 13y agoThere was a submission of this two months ago as well that only got two upvotes... Do you think the community changed that much in two months? Maybe HN should take articles that get more than one up vote but die down to resurface in new several times to see if it slipped though the cracks or if it really has no value to the community.
- dragonwriter 13y ago> There was a submission of this two months ago as well that only got two upvotes... Do you think the community changed that much in two months? There's probably pretty big effects from time of day and other things on whether or not things get upvotes. That's not a "hive mind", that's just the fact that upvotes come from people coming here as they feel like doing so, not from a bunch of 24/7 staff that are paid to apply objective, consistent criteria (which would be a kind of hive mind.)
- deleted 13y ago[deleted]
- 3rd3 13y agoSorted by category: http://pastebin.com/raw.php?i=Uixgv5Hr http://pastebin.com/raw.php?i=Uixgv5Hr
- keepkalm 13y agoI wouldn't worry about that too much.
- themonk 13y agoI was expecting one line answer to all questions: "well, it depends, but you think about user, not Google"
- rguldener 13y agoSite is down for me ("Oops! Google Chrome could not find www.theshortcutts.com"), anybody else having problems? Tried my ISPs DNS as well as the Google DNS
- josefresco 13y agoIt's been down for a few hours. I keep checking when I have a free minute but doesn't seem to be coming back up.
- Matt_Cutts 13y agoI think HN broke the site. You can always find the original videos at http://www.youtube.com/user/GoogleWebmasterHelp http://www.youtube.com/user/GoogleWebmasterHelp Power-user tip: Google does regular live hangouts for people who have questions about search and SEO. Here's the schedule of upcoming hangouts: https://sites.google.com/site/webmasterhelpforum/en/office-hours https://sites.google.com/site/webmasterhelpforum/en/office-h...
- gesman 13y agoMaybe make it: theshirtcutts.com ?
- whoismua 13y agoNothing changes the fact that Google is your biggest competitor and they control ranking, the ads and display. Google's ad clicks keep up each quarter and your traffic down. (No, online traffic or search volume isn't increasing by that much. Not even close) Matt does a great job for Google buying them time but for webmasters he's useless.
- fuzzythinker 13y agoI don't get the inconsistent answer to site load time: If you were an SEO of a large company, what would you include in your 2011 strategy? Optimise site speed, control of CMS, education program, internal linking, social media Should I be obsessing about load times? Slightly Do site load times have an impact on Google rankings? No
- Matt_Cutts 13y agoPage speed does have an impact on Google rankings. You should care about the speed of your site not just because of your Google rankings, but because it makes a huge difference to your user experience. That's the hazard of this site. In summarizing to 1-2 words, some of the nuance is lost.
- etler 13y agoThe pinterest layout is only really good for pinterest (or very similar content). This forces my eyes all over the place when I just want to read down the list.
- dredmorbius 13y agoThat's also similar to the default G+ layout, which I similarly detest.
- megablast 13y agoSwitch javascript off, makes it a lot more readable.
- funkyy 13y agoBack in the days when I was running pretty large SEO company (at its peak it was around 500 small businesses using us) few of guys in this field chimmed in and got some heavy testing done. This was done around penguin or panda update (not sure though). We have got 200 domains with no SEO done to them before, got some Wordpress blogs and started testing trying to see how accurate Matt Cutts suggestions were. Unfortunately results were not only mostly random, but also pretty opposite to what we have learned from Matt. Websites that were spammed (but in smart way) were ranking pretty good, while WH sites barely made to top 20 for targeted keywords. You can see tons of examples like that around the marketing forums. I am wondering if Google overgrown itself algorithm wise and if they still know whats going on there.
- sirdogealot 13y agoGreat website and great idea in general! I love being able to read a concise answer rather than watch a video when time is a constraint.