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"it's easy to unsubscribe with one click. If people didn't want it, they would have unsubscribed" Be careful with this assumption. It might surprise you how ma

"it's easy to unsubscribe with one click. If people didn't want it, they would have unsubscribed" Be careful with this assumption. It might surprise you how many people won't bother to click unsubscribe (no matter how obvious you make the option) b/c they just click "spam". I have friends who have been caught by this one in the past.

xux 13y ago
That's a good point but I think it's a weak assumption. So far I haven't received any spam reports from Mailchimp - hopefully that's because I haven't received any instead of Mailchimp failing to catch any haha...
frandroid 13y ago
Which is why people need to put their Unscubscribe buttons in large at the top of their emails too, not just in tiny script at the bottom. :)
- gms7777 13y ago
  I don't know if that's quite true. I think in a script in the bottom is fine, as thats where people expect it to be. If its a simple, one-click thing, then its fine. I think adding big unsubscribe buttons at the top is just noise and obstructive to people that are actually reading your emails. Sure there are people that will just mark your email as spam or filter it to the trash, but I don't know how much of a difference the location of the unsubscribe button will make to them because I suspect they likely aren't even opening your emails to begin with.
- lazylizard 13y ago
  i only click 'spam' or 'junk', and never,ever click any link in the mail itself.
keule 13y ago
I agree! There are also a lot of spam-mailers that use their unsubscribe link just to confirm that the email adress actually belongs to a human. Thats why I tend to ignore the unsubscribe button, when the mail looks fishy.
derefr 13y ago
Wouldn't it be nice if mail programs followed any rel='unsubscribe' link found in a message, whenever the message was marked as spam?
- icebraining 13y ago
  No, because it would help spammers identify valid addresses.
  - derefr 13y ago
    This is the argument I see everyone using, but I don't understand it. Why does it matter if a spammer knows your address is valid, if they've already decided it's valid enough to spam it? Do you think spammers really bother to validate their address-lists before reselling them to other spammers? (Even if they do, though, I think it'd be irrelevant. If your spam filter is effective, it doesn't matter how much "true spam"--things you have absolutely no chance of finding interesting--you get. It all gets filtered away before you see it.) Think about it this way: if there was an auto-unsubscribe mechanism, which ethical bulk email senders honored and spammers didn't, then it would become much easier to filter spam: any message that clusters into a message-cluster that the system has sent out an unsubscribe-request for already, is junk.
    - jacktoole1 13y ago
      Maybe more importantly, they would know whether their message was classified as spam (or a pretty good heuristic thereof). A naive bayes classifier for spam relies on the spammer not knowing whether the message was marked as spam or not. Such a classifier isn't difficult to fool if you can test how a given message is classified. (Presumably gmail's spam filter is more advanced these days, but the idea that it is easier to fool if you can tell the result still seems reasonable.)
      - derefr 13y ago
        Here's an alternative idea: what if clients would only honor rel='unsubscribe' links with an HTTPS URL scheme, and only finish the TLS handshake for those requests if the host sends the client a valid Extended-Validation certificate? Every spammer who wanted to "trick" the auto-unsub mechanism would basically have to first dox themselves for all the world to see. And any certificate that turned out to not be a valid means of contacting the spammer would be quickly revoked.
CodeMage 13y ago
That was my knee-jerk reaction too, until I actually clicked on the link to Bit of News page. It's very simple and straightforward. It says "Daily 60 sec news summary in your inbox" and asks you to enter your e-mail address to subscribe. I've been in a lot of situations where I gave out my e-mail address to some site because I needed to have them let me know about something specific and then I started receiving unrelated stuff from them. That's what I would call a form of spam. But receiving periodic content you explicitly signed up for? I personally can't find a reason to call that spam. If there's anyone who decides to subscribe to this and then later can't be bothered to unsubscribe, that's really their own problem.
Houshalter 13y ago
Perhaps we need a ham filter instead of just one for spam.

xux 13y ago

That's a good point but I think it's a weak assumption. So far I haven't received any spam reports from Mailchimp - hopefully that's because I haven't received any instead of Mailchimp failing to catch any haha...

frandroid 13y ago

Which is why people need to put their Unscubscribe buttons in large at the top of their emails too, not just in tiny script at the bottom. :)

gms7777 13y ago
I don't know if that's quite true. I think in a script in the bottom is fine, as thats where people expect it to be. If its a simple, one-click thing, then its fine. I think adding big unsubscribe buttons at the top is just noise and obstructive to people that are actually reading your emails. Sure there are people that will just mark your email as spam or filter it to the trash, but I don't know how much of a difference the location of the unsubscribe button will make to them because I suspect they likely aren't even opening your emails to begin with.
lazylizard 13y ago
i only click 'spam' or 'junk', and never,ever click any link in the mail itself.

keule 13y ago

I agree! There are also a lot of spam-mailers that use their unsubscribe link just to confirm that the email adress actually belongs to a human. Thats why I tend to ignore the unsubscribe button, when the mail looks fishy.

derefr 13y ago

Wouldn't it be nice if mail programs followed any rel='unsubscribe' link found in a message, whenever the message was marked as spam?

icebraining 13y ago
No, because it would help spammers identify valid addresses.
- derefr 13y ago
  This is the argument I see everyone using, but I don't understand it. Why does it matter if a spammer knows your address is valid, if they've already decided it's valid enough to spam it? Do you think spammers really bother to validate their address-lists before reselling them to other spammers? (Even if they do, though, I think it'd be irrelevant. If your spam filter is effective, it doesn't matter how much "true spam"--things you have absolutely no chance of finding interesting--you get. It all gets filtered away before you see it.) Think about it this way: if there was an auto-unsubscribe mechanism, which ethical bulk email senders honored and spammers didn't, then it would become much easier to filter spam: any message that clusters into a message-cluster that the system has sent out an unsubscribe-request for already, is junk.
  - jacktoole1 13y ago
    Maybe more importantly, they would know whether their message was classified as spam (or a pretty good heuristic thereof). A naive bayes classifier for spam relies on the spammer not knowing whether the message was marked as spam or not. Such a classifier isn't difficult to fool if you can test how a given message is classified. (Presumably gmail's spam filter is more advanced these days, but the idea that it is easier to fool if you can tell the result still seems reasonable.)
    - derefr 13y ago
      Here's an alternative idea: what if clients would only honor rel='unsubscribe' links with an HTTPS URL scheme, and only finish the TLS handshake for those requests if the host sends the client a valid Extended-Validation certificate? Every spammer who wanted to "trick" the auto-unsub mechanism would basically have to first dox themselves for all the world to see. And any certificate that turned out to not be a valid means of contacting the spammer would be quickly revoked.

CodeMage 13y ago

That was my knee-jerk reaction too, until I actually clicked on the link to Bit of News page. It's very simple and straightforward. It says "Daily 60 sec news summary in your inbox" and asks you to enter your e-mail address to subscribe. I've been in a lot of situations where I gave out my e-mail address to some site because I needed to have them let me know about something specific and then I started receiving unrelated stuff from them. That's what I would call a form of spam. But receiving periodic content you explicitly signed up for? I personally can't find a reason to call that spam. If there's anyone who decides to subscribe to this and then later can't be bothered to unsubscribe, that's really their own problem.

Houshalter 13y ago

Perhaps we need a ham filter instead of just one for spam.