Let's look at some of his "projected numbers" and "market research" Assume 1,000 application developers are competing in this market, 1.5 billion applications

Let's look at some of his "projected numbers" and "market research" Assume 1,000 application developers are competing in this market, 1.5 billion applications are downloaded annually, consumers pay a price of 99 cents per application Only 1000 developers worldwide? How in the world do you arrive at that number? 1.5B apps/year? All of them are paid? The vast majority of downloads today are free apps. Without even giving a nod to the free vs. paid split, I am left to wonder if the author has ever used the app store himself. $0.99/app? Is that just because most apps today are $0.99? Also, what about in-app purchases and other ways to monetize apps (advertising, perhaps?) Sorry, the projected numbers are pulled out of thin air, and I see no "research" to speak of. The only interesting part imo, was the attempt to compare the app market to the automobile industry, but then he says: "The barriers to entry for developing an iPhone or Facebook application are much lower than producing an automobile, both in terms of capital investment and technological uncertainty. It takes just a few hours or days to develop a new iPhone or Facebook application...", which basically renders the analogy hopeless (and shows an incredible lack of respect for the complexity of many apps.) I'm left with the distinct impression the OP doesn't have a clue about this market.