4 ms·
Interesting opportunity but unfortunate name selection. PiinPoint with two i's is always going to be tricky to try and tell somebody. It even took me a couple o
by bunkat 13y ago
Interesting opportunity but unfortunate name selection. PiinPoint with two i's is always going to be tricky to try and tell somebody. It even took me a couple of occurrences in the article to realize it had a double i since the brain tends to automatically filter out duplicate unexpected letters.
The other problem is that PinPoint.com is owned by Microsoft who will probably never be interested in selling it. So even after getting funding you won't be able to move over to a better url.
- jedberg 13y agoI don't think they care, their target is not the consumer. I suspect most of their business will be via referral, which is often in writing.
- bunkat 13y agoBut why pick a name that could be confusing if you don't have to? And even if it is in writing, it is still confusing since the double i is hard for the brain to see and is automatically corrected by most spellcheckers I tried.
- bsilvereagle 13y agoI think the rationale is that humans learn when something is interesting or by making a mistake. With PiinPoint, a potential customer will either make a mistake with the spelling and eventually figure out the correct spelling and "learn" it. Or when someone is giving a referral and they say "PiinPoint and 'pin' as two i's" then that's an interesting spelling and sticks with the person receiving the referral.