Did the guy (Otto) pay for front-cover or did Forbes randomly picked up a successful billionaire who made up himself in the period of the German economic miracl

Did the guy (Otto) pay for front-cover or did Forbes randomly picked up a successful billionaire who made up himself in the period of the German economic miracle? I mean, there's nothing attractive to this story: Amazon is bad on workers and Otto is good, won't get you far. Especially in the Anglo-saxon world.