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How applicable is this approach for a low-touch B2B SaaS business? We don't have active sales communications with customers, it's more of a value creation durin
by veesahni 13y ago
How applicable is this approach for a low-touch B2B SaaS business? We don't have active sales communications with customers, it's more of a value creation during the trial period.
I have noticed that customers referred by their friends (without us asking) move through the process very quickly. They already trust us.
- SteliE 13y agoYou might wanna try sending customer lifecycle emails to customers after a few weeks pitching them on referring you to their friends and see how well this performs. I don't have first hand experience in automating this via email. My experience has been exclusively with phone sales so far.