4 ms·

Microsoft-Yahoo Deal Struck, Will Be Announced Within Next 24 Hours

38 points by krishna2 17y ago

rbanffy 17y ago
I really liked Yahoo. It will be missed.
- BrentRitterbeck 17y ago
  It's a search deal, not an outright sale of the company.
  - redorb 17y ago
    Good call, I really think yahoo is bigger than just search. They could also use the money to develop their properties like flickr and news - think of it like in monopoly when 2 players trade with each ending up with a monopoly and get started building hotels. In this case the odd man out (google) doesn't get sympathy because he's rich and hansome; and already owns 60-8o% market share
    - BrentRitterbeck 17y ago
      Yahoo is terrible. The only reason I even go to Yahoo! is Yahoo! finance, however, as soon as I get my hands on some real data sources again, Yahoo! is gone completely.
      - deleted 17y ago
        [deleted]
      - quellhorst 17y ago
        Yahoo finance is probably the only yahoo service I still use also. Flickr very rarely.
simon_kun 17y ago
er, it's only for Bing to provide search results. Yahoo's been here before with Inktomi.
- whowhatwher3 17y ago
  no, msft will be collecting all the click data as well. yahoo may have the chance to sell ads for search on the phone, but no one wants to do that anymore. when you go to fill out a webform to sell ads on bing, it will be a msft page being served y! really is exiting search AND search marketing here
socratees 17y ago
In terms of how this might benefit the innovation or the internet as a whole is still a question. They both might together own 30% of the search market, but what difference does it make? any thoughts?
- deleted 17y ago
  [deleted]
- patio11 17y ago
  This news actually has a practical impact on my business: if it means that I can buy advertising across both search engines at the same time through the same interface with the same creatives (ad text), then Microhoo can deliver me enough clicks per month to make it worth my time to actually sign into their website. I pay Microsoft $30 a month for ads currently, and they just don't generate the traffic necessary to justify me logging in and optimizing their ads like I did for Google. (Which can fill $500+ per month of ads per me, even at the cheaper post-optimization CPC prices.) I also tend to rank fairly well on Bing for searches of consequence to me relative to Google. Currently, that scarcely matters because few of my customers use Bing. More of my customers presumably use Yahoo (you should see how many @yahoo.com email addresses I have in my database) but for whatever reason I've never ranked particularly well there. Thus I'd expect a modest increase in traffic. However, the sad fact of the matter is ranking #1 on Microhoo for a tier-one keyword has been worth less to me than ranking #8 on Google for a tier-two keyword. (Tiers assigned subjectively based on search volume, perceived fit to my business, and observed conversion rates.)
  - netsp 17y ago
    I run lots of accounts and my experience is the same but more. Here in Australia, Google search seems to account for more then 10X Microsoft + Yahoo. Yahoo (the number 2 at around 5%-10%) doesn't justify logging in to optimise. It also doesn't justify getting good at working with the platform to get the most out of it with less effort. The platforms are also just not as good as adwords. On top of that, the conversion rates seem to always be lower. I'm not sure if this is a reflection on Microhoo users or the ability of the system to optimise the ads themselves. It might even be that having less 'stock' (ads) to run, they are left with poorer choices and run my ads in less then optimal scenarios where google would see the low ctr and run some other ad. It all ads up to Yahoo & Bing being ignored. *Ideally, I would like to run everything from a central console that links to Google, yahoo & whatever else.
krishna2 17y ago
Long ago, it was Google who served Yahoo's search results.
- krishna2 17y ago
  And it was Yahoo who served Microsoft's search results (via Inktomi). How about that for recursion ?
joshu 17y ago
I hope delicious comes out ok in all this.
- uggedal 17y ago
  The redesign last year has made me looking for other options already. I've been meaning to switch to http://pinboard.in/ http://pinboard.in/, the only problem being its far worse tag suggestions compared to del.icio.us's (because of a smaller sample to draw suggestions from).
- axod 17y ago
  Does delicious generate revenue for yahoo? I can't see how it can be, but maybe I'm missing something.
  - joshu 17y ago
    It generates data. Which was supposed to be able to help search, but they never actually did the research.
- lucumo 17y ago
  Any reason why it wouldn't?
  - joshu 17y ago
    It's in the Search division.
wildwood 17y ago
Is there any word on whether Yahoo Japan is involved in this? I know that Bing is running in Japan now, but Yahoo Japan has always been a very separate legal entity.

38 points by krishna2 17y ago

rbanffy 17y ago

I really liked Yahoo. It will be missed.

BrentRitterbeck 17y ago
It's a search deal, not an outright sale of the company.
- redorb 17y ago
  Good call, I really think yahoo is bigger than just search. They could also use the money to develop their properties like flickr and news - think of it like in monopoly when 2 players trade with each ending up with a monopoly and get started building hotels. In this case the odd man out (google) doesn't get sympathy because he's rich and hansome; and already owns 60-8o% market share
  - BrentRitterbeck 17y ago
    Yahoo is terrible. The only reason I even go to Yahoo! is Yahoo! finance, however, as soon as I get my hands on some real data sources again, Yahoo! is gone completely.
    - deleted 17y ago
      [deleted]
    - quellhorst 17y ago
      Yahoo finance is probably the only yahoo service I still use also. Flickr very rarely.

simon_kun 17y ago

er, it's only for Bing to provide search results. Yahoo's been here before with Inktomi.

whowhatwher3 17y ago
no, msft will be collecting all the click data as well. yahoo may have the chance to sell ads for search on the phone, but no one wants to do that anymore. when you go to fill out a webform to sell ads on bing, it will be a msft page being served y! really is exiting search AND search marketing here

socratees 17y ago

In terms of how this might benefit the innovation or the internet as a whole is still a question. They both might together own 30% of the search market, but what difference does it make? any thoughts?

deleted 17y ago
[deleted]
patio11 17y ago
This news actually has a practical impact on my business: if it means that I can buy advertising across both search engines at the same time through the same interface with the same creatives (ad text), then Microhoo can deliver me enough clicks per month to make it worth my time to actually sign into their website. I pay Microsoft $30 a month for ads currently, and they just don't generate the traffic necessary to justify me logging in and optimizing their ads like I did for Google. (Which can fill $500+ per month of ads per me, even at the cheaper post-optimization CPC prices.) I also tend to rank fairly well on Bing for searches of consequence to me relative to Google. Currently, that scarcely matters because few of my customers use Bing. More of my customers presumably use Yahoo (you should see how many @yahoo.com email addresses I have in my database) but for whatever reason I've never ranked particularly well there. Thus I'd expect a modest increase in traffic. However, the sad fact of the matter is ranking #1 on Microhoo for a tier-one keyword has been worth less to me than ranking #8 on Google for a tier-two keyword. (Tiers assigned subjectively based on search volume, perceived fit to my business, and observed conversion rates.)
- netsp 17y ago
  I run lots of accounts and my experience is the same but more. Here in Australia, Google search seems to account for more then 10X Microsoft + Yahoo. Yahoo (the number 2 at around 5%-10%) doesn't justify logging in to optimise. It also doesn't justify getting good at working with the platform to get the most out of it with less effort. The platforms are also just not as good as adwords. On top of that, the conversion rates seem to always be lower. I'm not sure if this is a reflection on Microhoo users or the ability of the system to optimise the ads themselves. It might even be that having less 'stock' (ads) to run, they are left with poorer choices and run my ads in less then optimal scenarios where google would see the low ctr and run some other ad. It all ads up to Yahoo & Bing being ignored. *Ideally, I would like to run everything from a central console that links to Google, yahoo & whatever else.

krishna2 17y ago

Long ago, it was Google who served Yahoo's search results.

krishna2 17y ago
And it was Yahoo who served Microsoft's search results (via Inktomi). How about that for recursion ?

joshu 17y ago

I hope delicious comes out ok in all this.

uggedal 17y ago
The redesign last year has made me looking for other options already. I've been meaning to switch to http://pinboard.in/ http://pinboard.in/, the only problem being its far worse tag suggestions compared to del.icio.us's (because of a smaller sample to draw suggestions from).
axod 17y ago
Does delicious generate revenue for yahoo? I can't see how it can be, but maybe I'm missing something.
- joshu 17y ago
  It generates data. Which was supposed to be able to help search, but they never actually did the research.
lucumo 17y ago
Any reason why it wouldn't?
- joshu 17y ago
  It's in the Search division.

wildwood 17y ago

Is there any word on whether Yahoo Japan is involved in this? I know that Bing is running in Japan now, but Yahoo Japan has always been a very separate legal entity.