Great post. I noticed I read very little about usability and only about design. I'm assuming that the OP, Braden, assumes that we understand that usability is i

Great post. I noticed I read very little about usability and only about design. I'm assuming that the OP, Braden, assumes that we understand that usability is integral to design. The reason I say this is that I've heard and seen designers spend lots of time on something that most of the techs/devs said WTF to after they were done- one carousel, crappy menu, and pointless site after the next. That was an in-house design team working for a large university, btw, so the main problem was that the administration was the customer, not the primary users, which were students, university employees, prospective students, and parents of prospective students. And their attempt at usability studies involved a small number of students passing in the student union that got snickers bars in exchange for telling them what they thought. And no AB testing ever done.