4 ms·
A screen capture sounds like a very good idea, as a nice way to visualize. People tend to buy based on emotions, and then rationalize with logic. The screen cap
by simenfur 13y ago
A screen capture sounds like a very good idea, as a nice way to visualize. People tend to buy based on emotions, and then rationalize with logic. The screen capture sounds like an appeal to emotions, while "the NASCAR slide" would work as justification.
- rmc 13y agoThe "NASCAR slide" can also appeal to emotions, as a form of peer pressure. "Oh I wanna be like the big guys, and the big guys use this, I should do what they do".
- mbesto 13y agoIn the enterprise world this is done via user groups - http://www.sap.com/communities/user-groups.html http://www.sap.com/communities/user-groups.html You'd be surprised how often competitors (let's say BP and Shell for example) make purchasing decision after discussions at user group events, simply "to keep up with the Jones's".
- rmc 13y ago"Nobody every got fired for buying IBM"