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This is the line that stuck with me as well. Mention of children is a very clever technique; it removes the guilt of spending the kids' college money or inherit
by mahmud 17y ago
This is the line that stuck with me as well. Mention of children is a very clever technique; it removes the guilt of spending the kids' college money or inheritance; it makes shopping feel like an investment.
- jimboyoungblood 17y agoA friend of mine has been shopping for a nice watch with the expressed purpose of being able to pass it to his son one day as a family heirloom. So what seems a "clever technique" to you might actually be "being aware of your customer's needs". Of course if you're determined to stay cynical, one could argue that my friend just fell prey to their ingenious marketing message.