3 ms·
I saw a article a few months ago about how the $5000 watch market is toast, and how the manufacturers' new strategy was to focus on the ultra high end ($100K+)
by jimboyoungblood 17y ago
I saw a article a few months ago about how the $5000 watch market is toast, and how the manufacturers' new strategy was to focus on the ultra high end ($100K+) market.
That is, people have stopped buying 3 series, so lets make up the difference by selling more Bugattis. Great idea guys.
- sethg 17y agoI am reminded of Joel Spolsky's observation (http://www.joelonsoftware.com/articles/CamelsandRubberDuckies.html http://www.joelonsoftware.com/articles/CamelsandRubberDuckie...) that there's no software priced between about $1,000 and $75,000, because anything that costs above $1,000 has to be approved by multiple layers of corporate bureaucracy, which means you need a salesman to schmooze potential customers into giving up that loot, and it's going to cost you $50,000 just to make each sale. (Joel wrote that five years ago, so I assume the numbers have shifted around a little, and he doesn't really talk about SAAS pricing models. But the general idea is sound.)
- run4yourlives 17y agoI can assure you that what Joel is talking about is not only correct, it applies to pretty much every industry.