Quasi-scientific at best. The original "research" is interesting, but I don't think it's applicable to humans or any other higher brained mammal. The brain can

Quasi-scientific at best. The original "research" is interesting, but I don't think it's applicable to humans or any other higher brained mammal. The brain can certainly handle eating candy (ever heard of natives eating honey?), sitting motionless for hours, 'super cuteness' and 'distractions'. While the first half does have scientific research behind it, the second half is lacking, and relies on conjecture. "Will power" is junk thinking.