Apple's screens are lacking compared to similar priced Vials/PCs (the TFT screens on the 11" MacBook Air and 13" MacBook Pro are particularly atrocious). Viaos

Apple's screens are lacking compared to similar priced Vials/PCs (the TFT screens on the 11" MacBook Air and 13" MacBook Pro are particularly atrocious). Viaos are often lighter than similar priced Macbooks and are more durable. Apple's differentiation is not a supposedly unique high finish + dependability — although they are unique for only selling high end computers — but the Apple retail stores and easily upsold AppleCare (available up to a year after purchase of a macbook). Most PC users call their 'computer guy' relative when their PC breaks. In contrast most Apple users take their broken device to the Apple Store. That professional service is why most Macs stay in circulation longer