You have to understand, a trademark only applies when you are conducting business where you might be confused with the trademark holder. Apple Computer could e

You have to understand, a trademark only applies when you are conducting business where you might be confused with the trademark holder. Apple Computer could exist independent of Apple Records trademark because people don't confuse records with computers. Trademarking Apple doesn't mean you can't have a farming company with apple in the name or logo. Once Apple started making music players (ipods) they had to work out a deal with Apple Records.