My objections come from supporting the platform as a whole, not T-Mobile's bottom line. As more popular apps abandon official design guidelines in favor of cust

My objections come from supporting the platform as a whole, not T-Mobile's bottom line. As more popular apps abandon official design guidelines in favor of custom UI that doesn't work, it makes using the platform an inconsistent and jarring experience, and that hurts the platform as a whole. Really, I'm surprised that T-Mobile doesn't get this, as their business relies in part on selling this platform to customers. Google could do more, yes, but doing so would erode the relative openness of Play Store app submissions. They provide the tools and the guidelines, and that should be good enough. I can't think of any other platform where a straight port of another platform's UI is a standard or acceptable practice.