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what is the point in optimizing the top of the funnel if no one is going to stick around? aren't retention, engagement, and acquisition equally important? you
by catshirt 13y ago
what is the point in optimizing the top of the funnel if no one is going to stick around?
aren't retention, engagement, and acquisition equally important? you optimize whichever is your bottleneck.
- mvkel 13y agoAgree completely, all aspects of the funnel need to be optimized, I was explaining that despite really good DAU/MAU numbers, it wasn't a metric that indicates sustainability in this instance.