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The MAU for DrawQuest in relation to their total registered users is pretty good, as long as all those users were not acquired in the last month. Their DAU/MAU
by danielrhodes 13y ago
The MAU for DrawQuest in relation to their total registered users is pretty good, as long as all those users were not acquired in the last month.
Their DAU/MAU (how many monthly actives come back daily) falls short of a highly engaging application. It is at ~6%. If that number were much higher, I think they would be singing a different tune.
- mvkel 13y agoThis is focusing on the wrong metric. What if you had 100 uniques / month with a DAU/MAU of 50%? Insanely successful retention, right? Except it's only 100 uniques! The more important number is the "top of the funnel," which is the ultimate driver of sustainability.
- stfu 13y agoInteresting discussion. Is there some data / guidelines / description available how the funnel at different sites compare?
- danielrhodes 13y agoDAU/MAU measures engagement (i.e. how sticky/habit forming an app is). Retention is similar, but different. If your point is that you can't draw conclusions from statistically insignificant data, then yes I agree with you. DAU/MAU does not work well when you have only a few visitors. Either way, it looks like the app in question had enough data to draw some conclusions.
- catshirt 13y agowhat is the point in optimizing the top of the funnel if no one is going to stick around? aren't retention, engagement, and acquisition equally important? you optimize whichever is your bottleneck.
- mvkel 13y agoAgree completely, all aspects of the funnel need to be optimized, I was explaining that despite really good DAU/MAU numbers, it wasn't a metric that indicates sustainability in this instance.