Not mentioned is "giant image at the top of the page screen that conveys nothing useful". I expect this will continue, Medium has taken it extremes, but the t

Not mentioned is "giant image at the top of the page screen that conveys nothing useful". I expect this will continue, Medium has taken it extremes, but the trend started before that and is extremely common in landing pages - there are few startups from recent years that don't have this A related patterns is "giant swaths of empty space at the top of the page". Both are related to "lots of vertical scrolling required to get to anything useful", which the author did cover.