An actual, controlled study using the classic "cold-pressor" test (hand in icy water): "When swearing, the 67 student volunteers reported less pain and on aver

An actual, controlled study using the classic "cold-pressor" test (hand in icy water): "When swearing, the 67 student volunteers reported less pain and on average endured about 40 seconds longer." As to the "why"/mechanisms... just the authors' speculations at this point.