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Should RapGenius be able to "negotiate" with Matt Cutts and Google?
I started my tech career working in Adwords Sales and Sales Operations at Google. One of the biggest complaints we received was our clients needed help getting ahold of someone regarding SEO problems. Of course, there was little we could do on the paid side - which was Google's policy.
The whole point of Google's ranking algorithm is to keep it as much of a black box as possible with even Jason Calacanis getting nowhere with his Mahalo battle with Matt Cutts and team.
I'm uncomfortable with what appears to be almost a direct line the RapGenius gents have with the Google team to come to what they've coined as a "resolution" between the two entities.
With thousands of other sites being unable to get ahold of a human being at Google to resolve SEO problems, do you think RapGenius should have the ability to negotiate with Google? Do they have enough traffic to justify the conversation? Should that matter?
- scottmcleod 13y agoNo - SEO is not a game to play in grey area, its a risk that they took by depending upon SERP for their source of traffic.
- pccampbell 13y agoI definitely agree. You need to treat Google SEO like any other platform that you build on. I'm curious to see if their negotiation on a resolution is met with deaf ears by the Google team. Google wins everything, and I hope they keep the penalty, even attacking the rest of the lyric ecosystem. Need to protect the user by ensuring fairness, IMHO.
- notastartup 13y agoI agree, if they give rapgenius leniency it would mean a double standard exists at Google regarding their core product that we have come to trust. Already duckduckgo is gaining more popularity because some of the trust regarding our privacy has really gone down for a good reason (Snowden).
- pccampbell 13y agoDo you think DuckDuckGo can play the long game though? #GoogleWinsEverything
- pastpartisan 13y agothe rankings will be restored. rich, successful ppl always get their way
- andrewljohnson 13y agoMatt Cutts should also probably recuse himself from this issue. He is an investor in a YC round and multiple YC companies. That's an obvious conflict of interest, whether or not it affects the outcome. http://www.mattcutts.com/blog/disclosure/ http://www.mattcutts.com/blog/disclosure/
- pccampbell 13y agoHe's unfortunately the SEO poster child though, which is hard. Do you think there should be any line of communication between Google and a site for SEO? I'm torn on whether or not there should be a more formal process or they should just keep it completely locked up.
- jmduke 13y agoI agree that there should be a more formal process, but I think Matt has done an absolutely sterling job.
- pccampbell 13y agoAgreed, especially in the different SEO conversations that flair up (Calacanis at Mahalo, Google's problems, etc.). Just the way the RapGenius gents have said their talking with Google about a "resolution" is unsettling without a more formal process laid out.
- kapilkale 13y agoFor what it's worth, Matt Cutts has historically put his responsibility as head of webspam above other interests. For example, he's penalized Google itself. http://searchengineland.com/google-chrome-page-will-have-pagerank-reduced-due-to-sponsored-posts-106551 http://searchengineland.com/google-chrome-page-will-have-pag... There's still a conflict of interest, and it is possible he is giving his interests more leniency.
- yeukhon 13y agoSide note: it's interesting that he continues to serve in this position for many years. I see a lot of directors/managers shift around, but not really him.
- rickyc091 13y agoThey shouldn't, but they probably will due to their investor.
- z_ 13y agoNo.
- bushido 13y ago> do you think RapGenius should have the ability to negotiate with Google No. > Do they have enough traffic to justify the conversation Yes, maybe. > I'm uncomfortable with what appears to be almost a direct line the RapGenius gents have with the Google team to come to what they've coined as a "resolution" between the two entities. So am I. In the past I have seen Google responding and resolving penalization with some sites, where in the problem lay in the internally, with intentional/unintentional shady practices. I have no problems with this. But RG took some of their activities to a whole different level, one that I have seen before by blackhat marketers only. Just like I would not expect blackhat marketers to get away with it, I would not like Google or any other search engine to open doors to the possibility of people who got caught to have an easy out. Maintaining neutrality and upholding previously established best practices would also be fair to any new start-ups that may want to enter the lyrics space.
- pccampbell 13y agoIt was essentially the same tactic as comment lurkers, IMHO.
- GhotiFish 13y agoexplain.
- sergiotapia 13y agoI also think it's pretty bad how the RG guys seem to be able to invoke Google at will.Especially considering how they've broken almost the most basic of Ranking Rules and used black hat techniques. I'd like a direct response from someone in charge from Google. Why, and how, are the RG guys getting 1 on 1 support?
- pccampbell 13y agoArticle on getting ahold of Google: http://www.seroundtable.com/archives/006900.html http://www.seroundtable.com/archives/006900.html Funny how most of the ways to get a response involve causing a scene to get attention for an answer.
- RBerenguel 13y agoThey should just receive links to usual webmaster recommendations and Cutts' YouTube. And that should be it.
- nknighthb 13y agoI'm happy every time it's made clear that search engine results are the product of subjective factors and aren't "fair". It bolsters the argument that their results are expressive and protected as such, shielding them from interference by politicians.
- dasmithii 13y agoThere's a good chance that they're gaining page hits from this controversy and, knowing the founders of Rap Genius (vaguely), I wouldn't be surprised if they capitalize and conjure as much attention as possible here. On a slightly different note, it doesn't seem right for Google to intervene with specific companies' page rankings. Although Google isn't breaking laws, the "black box" type of generic algorithm seems more ethical. Rather than favoring individual groups/sites/corporations, I think Google should maintain credibility by encompassing all rules, regulations, and penalties within one algorithm. Search engine results shouldn't be subjective.
- eropple 13y agoOut-of-band information can't practically be analyzed through algorithms (at least, not without getting a lot spookier). They know that a company is in violation of their link-sharing rules; acting on that doesn't seem unfair.
- blueyes1977 13y agoI found ridiculous so many things here: 1. Their black SEO practice around Justin Bibier as they call themselves RapGenius (LOL) 2. Those are the guys we're talking about. http://www.youtube.com/watch?v=4NAzQPll7Lo http://www.youtube.com/watch?v=4NAzQPll7Lo (show me love ...yes) 3. They were 100% illegal, beside the big investment they got, they didn't pay copyrighters for using their lyrics. http://www.slate.com/blogs/browbeat/2013/11/13/rap_genius_copyright_lawsuit_national_music_publishers_association_threatens.html http://www.slate.com/blogs/browbeat/2013/11/13/rap_genius_co... Now that said, why the hell someone like Google has to negotiate with them ? b
- lazyjones 13y agoI don't see why RapGenius should get a better customer service than everybody else from Google (i.e. none at all). Being able to negotiate anything at all would be way better than what paying customers (e.g. AdWords) get these days ...
- austenallred 13y agoThe difficulty from the standpoint of Google is the absurd scale that they have to deal with. Indeed, a mission of indexing all information and making it immediately available is a daunting one. I get the sense that HN feels like these penalties are a rare thing; this type of ranking penalty is happening to an absurd amount of websites every day. If you were to rank the number of websites that received a manual penalty from Google on the same day as RapGenius by amount of traffic, my guess would be RapGenius wouldn't be in the top 10. They're not in a position to "negotiate" with Google, and Google doesn't "negotiate." They slap your wrist when they find you doing something dirty, and you try to recover your reputation. The only reason Google would try to work with RapGenius would be because of the PR RapGenius can generate, which appears to be happening, but there's no way they will just remove the penalty. My guess is at best RapGenius will get an expedited path to have the same options as any other site owner. The only recourse a website owner has when they have received a manual penalty is to disavow bad links, and hope that somehow they've identified all of the bad links in their link disavow. This is a nefarious process for even the best of SEOs, and the process is quite poor; I've even discussed this with Matt Cutts in the past, but it's understandable considering the scale Google has to deal with. You can't exactly have people taking phone calls. And in Google's defense, they only penalize you if you were trying something sketchy anyway, so it's your fault for playing with fire (except in the case of negative SEO, but that's another discussion). That said, while this ban will hurt RapGenius in the short-term, the penalty likely won't last forever. And considering that it doesn't appear that they're monetizing, it's not like they're losing revenue, just traffic for a short-term. Penalties like this, if properly disavowed, usually last about 30 days. Interestingly enough, I'm unsure how much the SEO spam would have helped RapGenius in the first place; all of the links would have had the exact same anchor text, which raises some red flags for Rap Genius. I'm not sure of the kind of scale they were trying to hit with the blogs, but it was likely either 1. Not going to move the needle or 2. Become so big it would hurt them. Even disregarding ethics of anti-black-hat SEO, it really was just a poor move on the part of Rap Genius SEO-wise. "Move fast and break stuff" can come back and bite you sometimes, but I'm confident RapGenius will figure it out in the end.
- pccampbell 13y agoThis is the way it's supposed to work. This doesn't appear how it's working with RapGenius: TC article: http://techcrunch.com/2013/12/25/google-rap-genius/ http://techcrunch.com/2013/12/25/google-rap-genius/ "Update: Rap Genius’ founders have provided this statement, indicating they’re working with Google on being returned to better search result rankings: ... (statement from RapGenius talking about resolution) "Looks like Rap Genius and Google might come to some compromise where Google restores at least some of the startup’s search result ranking juice in exchange for it cleaning up its act. However, at least some of the decreased visibility is likely to stick around for a long time, impeding Rap Genius’ business. We’ll have more details on the outcome of the talks as soon as possible and we are awaiting a response from Google."
- DanBC 13y agoFuck no.
- lingben 13y agoI'm confused, is there a new development? what do you mean by negotiate? The last thing I read on this was that they were penalized. Are they back in the SERPs?
- captainmuon 13y agoI've said it a couple of times. Google (with others like Facebook, Apple) is so big, its essentially infrastructure, and needs to be regulated. It's not just that they can penalize other companies, and competitors (wheter they have a "legitimate" reason or not). They can make people's ideas, political positions, etc. essentially disappear. A stupid example: If they wanted to oppress trade unions, they could penalize every page with information about unions when someone searches for "workers' rights". More likely, they could work with oppressive governments to remove certain unpleasant historical events from people's sight. I wonder why the European Union doesn't do anything... they used to be very strict about antitrust laws, privacy, etc.. Probably someone has to step up and sue Google for them to get active. I could think of a few things they could do here. - One is to force Google to make their rankings more transparent. - Google could have offer a kind of appeals process if a manual penalty is applied. - The EU could put a special tax on the market leader, which would fund a subsidy for promising competitors. (Google's European office is currently registered in a low tax haven in Ireland.) None of this is without precedent, but there would have to be the right political intent to get something like this started. And before someone says Google is not in the EU's jurisdiction: Europe is a huge market. They have already fought antitrust trials with Microsoft, and MS could have said "screw you guys" and stopped doing business here, but instead they paid their penalties, because anything else would have been crazy. And if the EU is not going to do it, there are very self-conscious governments in Brazil, China, and India that might put pressure on Google & co.. (OTOH, we know that Governments like monopolists like Google when they help them censor and surpress information, but that's a different topic.)
- CamperBob2 13y agoI've said it a couple of times. Google (with others like Facebook, Apple) is so big, its essentially infrastructure, and needs to be regulated. That's been obvious for the better part of a decade now. People will scream bloody murder, and not without good cause, but it's either going to happen, or there's no point in even pretending to regulate public utility monopolies.
- drone 13y agoGoogle is neither a public utility, nor a monopoly. You can always use one of dozens of other search engines. In fact, if you felt that Google was so bad, you can simply suggest others do so as well. Why does the government need to get in there and make Google the exact search engine you want, rather than the search engine that, clearly, the bulk of their customers want?
- bobbyi_settv 13y agoIs there any evidence that Google is negotiating with them? As far as I've seen, the only reason to think that is happening is that rap genius claimed they are as part of their attempted damage control. Most companies are basically shut down over Christmas and I doubt people at Google have been spending this week negotiating with them. What am I missing that led you to the opposite conclusion?
- rjknight 13y agoThat was my thought too. The RG statement strongly implies that Google are helping them to "resolve" an "issue", which makes the whole thing sound like some technical glitch that Google and RG are coordinating as equals to resolve. In fact, RG just got caught blatantly trying to game their Google search ranking and Google righteously slapped them down for it. I would be surprised (and disappointed) if it turned out that any meaningful negotiation had taken place.
- paulrademacher 13y agoWhere do you see this "direct line"? I've seen no sign of that.
- jbigelow76 13y ago>I'm uncomfortable with what appears to be almost a direct line the RapGenius gents have with the Google team to come to what they've coined as a "resolution" between the two entities. What do you mean by this, was there another update since the initial penalty was levied? RG still appears to be gone from the serps.
- adventured 13y agoI think this is what the comment was referring to: (the statement released by RG) "We are working with Google right now to resolve this. They’ve been really great, helping us identify changes we need to make, even on Christmas. We’re working on it as fast as we can, and expect to be back on Google very soon." http://techcrunch.com/2013/12/25/google-rap-genius/ http://techcrunch.com/2013/12/25/google-rap-genius/
- PavlovsCat 13y agoMaybe a Google employee is reading to them reaalllly slowly from the webmaster guidelines. It's Christmas, after all. Then again, "RTFM and leave me alone, it's Christmas!" would also be an understandable response... but I'm not gonna judge the Googz for being down with a more patient approach, and dropping some knowledge on grasshoppers in dire need.
- jhonovich 13y agoGoogle did not say they were 'negotiating' with RapGenius. The claim about 'working with' comes from RapGenius. It could be that RapGenius is mistaken or just thinking optimistically. Let's see what happens but it seems like a stretch that Google would feel compelled to 'negotiate' with RapGenius.
- newnewnew 13y agoGoogle can do whatever they want. If I was the victim of a public name and shame like this which included a very public Google punishment, I'd think it would be in Google's best interest to make an example of me and to make an example of how to get back in their good graces. Google may have shitty customer service, but they don't want it to appear that way in a high-profile case.
- redthrowaway 13y agoNo. RapGenius broke the rules, and the punishment is temporary. Suck it up, take your medicine, and don't do it again.
- zoltar92 13y agoThis is a slippery slope. You have to keep in mind that >2% (some estimates as high as 7%) of Google Queries are related to lyrics/ RG related content. They also (arguably) have much better, much more relevant content. As such a large amount of google searches would end up with someone wanting a RapGenius page - it's only fair that they would get preferential treatment over a niche startup/site/blog.
- zoltar92 13y agoReference 1: http://mobile.reuters.com/article/technologyNews/idUSTRE6650FK20100706 http://mobile.reuters.com/article/technologyNews/idUSTRE6650... Reference 2: http://thenextweb.com/apps/2011/09/03/why-the-music-industry-wants-a-piece-of-lyrics-site-rap-genius/ http://thenextweb.com/apps/2011/09/03/why-the-music-industry...
- gesman 13y agoThe fact that Rapgenius claimed to be in negotiations with Google does not mean that they are in fact having some sort of "migration to white hat strategy" personal meeting with Cutts in the same room. "Live" person at Google might as well be delivering the old same beaten up "write unique content" and "remove bad links" message to them, albeit in personalized format. I don't think rapgenius is big enough to buy Google a drink for a free personalized SEO tips.