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Sites like this need a tl;ds (too long; didn't scroll) general info right up front. Also...why no price and availability? General Description: The BRCK is a ru
by AmVess 13y ago
Sites like this need a tl;ds (too long; didn't scroll) general info right up front. Also...why no price and availability?
General Description:
The BRCK is a rugged, cloud managed, full-featured router with built in failover and programmable GPIO expansion. BRCK can connect to the internet through RJ47, GSM, Wifi Bridge, as well as Ethernet Over USB via the GPIO Breakout. It’s rugged build and cloud managed interface make it ideal for “away teams”, monitoring systems in remote locations, and businesses with challenging infrastructure. BRCK’s GPIO breakout provides 20 pins for digital and alaouge Read/Write as well as I2C, SPI and UART. This, combined with BRCK’s Arduino Profile, make it ideal for quickly connecting hardware to the Internet of Things.
- scott_karana 13y agoAre you making that up as an example, or is that the actual description?
- AmVess 13y agoIt's from their website. I'm not sure why I'd make that up.
- scott_karana 13y agoThanks; I wasn't able to find it, which is why I was unsure whether you were quoting or paraphrasing. :)
- zedpm 13y agoThat's copied straight from the Specs section[1]. [1] http://www.brck.com/specifications/ http://www.brck.com/specifications/
- ye 13y agoSeriously, this hipster "design" insanity has to stop. It's hurting your business. A pretty picture of your product is not design, it's a dream of a first year art school student who doesn't understand business, who doesn't understand how to send the message and how to describe the product.
- widdershins 13y agoYour opinion. I think it looks fine. I quite like the 'long scroll' format that's become popular recently. All my devices (MacBook, Android phone etc.) make scrolling simpler than finding and clicking a link. And I feel like I got the main proposition of the product pretty quickly, without having to click around various 'features' and 'specs' pages.
- a3_nm 13y agoI quite dislike any format that does not provide me immediately with a 2 or 3 sentence general description of what the thing is about, of the sort like you would find at the beginning of a Wikipedia article or in the parent comment (but with a bit less detail). Taking BRCK as an example, I see "It's the easiest, most reliable way to connect to the Internet." and some picture suggesting that this is a hardware device. Insufficient. If I page down it gets even more confusing.
- ethana 13y agoI have to agree. Excuse my language, but I didn't know wtf it is precisely on the main page. I have to dig into the Specs page for the description of the device. Wasted my time with frustrated layout. Failed design fails.
- tedivm 13y agoI agree, but I think it's more this specific implementation than the concept itself. I've seen plenty of "long-scroll" (not sure what to call it) style sites that have been absolutely amazing at dumping information into my head.
- madeofpalk 13y agoFor example, http://www.apple.com/iphone-5c/ http://www.apple.com/iphone-5c/
- Calcite 13y agoWhat's RJ47? Wouldn't cheap cell phones with 3G and WiFi hotspot negate the need for another device to carry?
- marquis 13y agoRJ47 is ethernet.
- mt3ck 13y agoMore specifically, its the 'connector' piece of the cable, not really the ethernet. It stands for Registered Jack-47 and is more or less a standardization for 'connectors' or jacks.
- dvanduzer 13y agoIf there is such a thing as Registered Jack 47, it's gotta be the most obscure engineering standard on the planet. Based on the context, I'm not sure they even meant to say RJ45, since they mention Ethernet over USB elsewhere in the blurb. edit: They explicitly say 10/100 RJ45 port later, so it's probably just a typo.
- tomphoolery 13y agoWhen did it go up two points? Last time I checked it was RJ45. I guess more people value the internet now so naturally RJ is going to rise. ;) edit: Oh. http://answers.yahoo.com/question/index?qid=20070313080701AAIqrWL http://answers.yahoo.com/question/index?qid=20070313080701AA...
- thearn4 13y ago> BRCK’s GPIO breakout provides 20 pins for digital and alaouge Read/Write as well as I2C, SPI and UART. This, combined with BRCK’s Arduino Profile, make it ideal for quickly connecting hardware to the Internet of Things. See, now this is a description that makes me want to own one.
- nyrina 13y agoA lot of acronyms and you are ready to buy?
- maaarghk 13y agoconsider perhaps that he knows what they mean and how he can apply them.... maybe?!
- k3oni 13y agoYes because the regular users/clients know exactly what I2C, SPI and UART is and they will jump on it right away. This isn't really a "for the geeks only" product from what i read so the description will need to be for the geeks and not only, open your market to regular clients and businesses.
- rubiquity 13y agoWow this description is quite surprising. I thought they were a software consulting firm based somewhere in Africa. =/
- mborch 13y agoThey're based in Nairobi and they run a technology innovations lab there.
- jdmitch 13y agoTo be fair, the site was designed to accompany a kickstarter campaign I believe, which ran a few months ago and would have had all of that info up front. The original (successful) campaign is here on kickstarter: http://www.kickstarter.com/projects/1776324009/brck-your-backup-generator-for-the-internet http://www.kickstarter.com/projects/1776324009/brck-your-bac...
- regorton 13y agoYeah, we totally missed the mark on this. We live BRCK day in, day out, and sometimes forget that we haven't explained the detail to people well. This comment has prompted us to rewrite our copy and clean up the site a bit. Watch this space over the next few days. Thanks.(Source: I'm the CTO of BRCK)
- d23 13y agoJust as a counterpoint, I think the naysayers are completely wrong (other than the price and availability comments). The first sentence told me a ton about the device, and I began getting a good sense of what it did on each "page" / scroll section.