4 ms·

Sounds like they're going to become a niche company even more so than they already were.

• robg 13y ago
  It's a multi-billion dollar niche.
  • lostlogin 13y ago
    They are losing money hand over fist. http://www.cnbc.com/id/101065804 http://www.cnbc.com/id/101065804
    • contextual 13y ago
      That's a September article, and a little context is in order. The writedown was in inventory and not cash. It was for product that had only been in the retail channel for a few months. Good product like the Z10. It was a strategic move to lower the price of the corporation so it could be taken private. They were trying to make BlackBerry as affordable as they could, as quickly as they could.