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I don't think a downvote was warranted here, but do what you may. Could you provide a source to your last sentence? I'd like to read more about this. Thanks.
by heed 17y ago
I don't think a downvote was warranted here, but do what you may.
Could you provide a source to your last sentence? I'd like to read more about this. Thanks.
- jimboyoungblood 17y agoTake a look at any trade magazine or other specialty publication. In general the ads you'll find there have very low production values. Award-winning ads and creative branding are necessary when trying to sell highly undifferentiated, commoditized products (e.g., potato chips). But if you have a product that is obviously differentiated from the competition (a laptop with 100 hour battery life, an electric sports car, etc.), informing consumers of your existence is often enough.
- imp 17y agoI got the impression that ads in specialty publications and trade magazines only have low production values because the companies advertising have small budgets.