"Here is a company who is trying to make genetics more accessible, approachable, and comprehensible" No, it really isn't. It's trying to make a mass-market pr

"Here is a company who is trying to make genetics more accessible, approachable, and comprehensible" No, it really isn't. It's trying to make a mass-market product that it can sell to unsophisticated end-users who don't have a prayer of understanding what they're seeing. Accuracy and precision are secondary concerns, and without those you're not actually doing genetics, but pseudo-science. I have a number of friends who have received 23's "analysis", and come to me to interpret all/part of their results. They're garbage. You shouldn't take any of it seriously, in any way. To properly interpret even the simplest parts of their report, you need a background in statistics and genetics that only highly trained people have. And even then, there's usually not enough information -- you need to do tons of digging into the literature to find out that some relative risk increase is highly conditional on population or that the original experiment was flawed in some subtle but important way. As they say: things should be made as simple as possible, but no simpler. There are things that are complicated for a reason, and you can't just discard the inherent complexity and claim it as a virtue. It's not disruption to be irresponsible.