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This article should instead be titled "The rapid rise and fall of the daily deal _business model_" Talk to any Groupon sales associate and they'll tell you the
by mvkel 13y ago
This article should instead be titled "The rapid rise and fall of the daily deal _business model_"
Talk to any Groupon sales associate and they'll tell you the company is doing just fine.
The company is already transitioning (successfully) beyond a daily deals site; the deals now represent about 20% of their total revenue.
- nedwin 13y agoWhat makes up the other 80%?
- wpietri 13y agoWas there some point where you could talk to Groupon sales associates and be told something other than that the company is doing just fine?
- mvkel 13y agoActions speak louder than words. Sales folks keep score by how much commission they make. If there weren't money to be had at Groupon, their sales folks would be leaving in droves. Sales turnover is always high in any position that involves a lot of cold calling. It's nothing to do with Groupon per se and everything to do with the inherent nature of the position. Relative to other high-frequency, transactional sales organizations, Groupon's turnover is likely below average.