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Most marketing isn't targeted at the niche of crotchety, critical, cynical HN readers. I would guess the majority of the greater Apple demographic would hardly
by resu_nimda 13y ago
Most marketing isn't targeted at the niche of crotchety, critical, cynical HN readers. I would guess the majority of the greater Apple demographic would hardly bat an eye at the copy.
- toddmorey 13y agoI don't think so. "Each Pencil has a unique character that will subtly change with years of use." That's likely too much for any demographic.
- wmf 13y agoHipsters love wabi-sabi.
- jes5199 13y agoThe only person I've ever heard gush about wabi-sabi is Jack Dorsey
- sp332 13y agoI'm a software engineer with a CS degree and over 22,000 karma on HN. I actually liked that part! I like things that show wear over time for two reasons. First, it communicates how people use it. The wear patterns create some context, so the object feels familiar as soon as you see it. Second, designing a product to wear well means it can stand up to some abuse and isn't a victim of planned obsolescence. On the other hand, "as easy as falling in love" is definitely over the top ;)
- chii 13y ago> wear well means it can stand up to some abuse and isn't a victim of planned obsolescence. so making it out of wood, which chip easily, is designing it to wear well? The brushed aluminium is probably better than the wood.