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"Optimizely for Adwords" = Adwords. They have added very powerful tools for setting automated bid rules, little to no programming required. Developed ad markets
by AJ007 13y ago
"Optimizely for Adwords" = Adwords. They have added very powerful tools for setting automated bid rules, little to no programming required. Developed ad markets mean the terrible keywords are cheap and the great keywords are expensive. If Google really is charging you 1 cent more than the next highest bidder you don't need to put in very much effort.
You can even just bid by CPA. Google figures out the rest (and they know how much you are making but that is another issue.)
The optimization that matters the most now is simply out earning your competitors.
- disgruntledphd2 13y agoYeah, the trouble with CPA bidding is that you need to figure out how much you are willing to lose though. If you set your Google CPA at your actual CPA, then you won't make very much money. If you set it too low, you'll get crap traffic. The innards of these systems tend to be pretty complicated, so it can be hard to figure out where to bid. Don't work for Google, but have worked with various bidding engines over the years.