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I don't mean to reply with just a me too - but, absolutely agree with you through my own spend a year developing a product I can't market experiences... Softwa
by quaffapint 13y ago
I don't mean to reply with just a me too - but, absolutely agree with you through my own spend a year developing a product I can't market experiences...
Software Development = Easy
Marketing that Software = Wicked Hard
- cageface 13y agoSoftware Development = Easy This is only true because most people are building fairly trivial software.
- trustfundbaby 13y agoFairly trivial software sells too, my friend.
- cageface 13y agoSure. Trivial software + heavy marketing seems to be the quickest path to software riches lately. But that doesn't mean we should make blanket statements that building software is easy. Because it's only easy if the problem you're trying to solve is easy.
- jimbokun 13y agoWas talking to an extended family member a few months ago, who had built up a large marketing channel for a potential new game, and was frustrated because he couldn't find a developer to build the game at a price he was willing to pay. So I would say, it's only true because Hacker News consists mostly of people who already know how to build software, but far fewer of us know how to market.
- PeterisP 13y agoThe size of a need and the complexity of software for that need tend to be completely unrelated. People are paying in proportion to the pain/joy you solve, not in proportion to how hard it is to solve that. The difficulty affects only supply - i.e., if you do make it, how large the competition will be.
- cageface 13y agoSure. If anything they tend to be inversely related. But go build Maya or Ableton Live or Photoshop and get back to me on how "easy" it is to build software.
- rajjalan 13y agoYou are taking that in a different context. It should be read as software development is easy compared to marketing that software. For example, in a child comment you mention go build photoshop and get back on how "easy" it is. Problem is more complicated the software, harder the marketing part. In-fact, you might need a full fledged marketing and sales team if you were to successfully launch a complicated software.
- deleted 13y ago[deleted]