I think Gruber (ironically) said it best: "Everpix sponsored the DF RSS feed twice this year, which is how they first came to my attention. ... Really a shame

I think Gruber (ironically) said it best: "Everpix sponsored the DF RSS feed twice this year, which is how they first came to my attention. ... Really a shame to see them close." There's the problem. They spent $16K on Daring Fireball sponsorship instead of doing basic research to discover where they should actually be targeting their marketing efforts. Your best idea for acquiring more users is to sponsor one of the most expensive RSS feeds in the world? Sponsoring DF is typically what companies do when their accountant says "you need to get rid of some cash, stat." If Everpix hadn't yet found a path to sustainability, doing something like sponsoring Daring Fireball as a tactic to acquire more users is a good indicator of some very poor business decisions.