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That's a very good eye opening article, seriously. Most developers think that if the code is good and well designed, people will use it, but marketing is so imp
by ddbb 17y ago
That's a very good eye opening article, seriously. Most developers think that if the code is good and well designed, people will use it, but marketing is so important, that sometimes a worse product is picked up instead of the better, just because of the exposure..
- robryan 17y agoSometimes if an application is well designed and built that can be enough. It depends on other things though, such as if the marketplace is crowded or not. Google is an example of something that won out because it was the better application, search wasn't a largely cluttered field though and they were taking a largely new angle on in. If your putting out another social networking app at the moment though it's unlikely to catch on just because it is the better designed app, just look at the troubles something as large and as well backed as friend feed is having.
- Keyframe 17y agogoogle had a strong product and even stronger word of mouth marketing that got it rolling - of course, word of mouth would not be there without a good product. Same snowball effect could have been seen with gmail.
- jimboyoungblood 17y agoDo you have any examples of software products or services that won by sheer force of marketing? I can't think of any. Also, "good" and "well designed" are totally subjective- everyone thinks their own baby is beautiful and brilliant. The problem may be that your product isn't as amazing as you think it is, not that someone outmarketed you. Good marketing/PR can give you a quick jump out of the gate, but the best product eventually wins the race. (Isn't that the lesson of the "shark fin" alexa graph?)