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Apple doesn't offer ios updates for free to sell more idevices. They do it to keep every single device relevant, and able to run the latest apps. It reduces th
by mvkel 13y ago
Apple doesn't offer ios updates for free to sell more idevices. They do it to keep every single device relevant, and able to run the latest apps.
It reduces their support burden and increases the value of the app ecosystem, however small its contribution to the bottom line. Yeah it only generates a billion on revenue, but it also DIDNT EXIST 5 years ago. That's a crazy growth curve Apple could replicate in the OS X world if they play their cards right.
- Samuel_Michon 13y agoEven if Apple were to sell 40 million Macs a year (2 times what it sells right now) and the entire installed base of OS X users were to buy 50 $10 apps a year on the Mac App Store, profits from Mac apps would still be less than Apple makes from selling iOS devices.