"It's Ketchup, but with 3 Ps." "So, CatchUppp?" "Yes" "I can't find it" The inherent flaw in having a name that requires explanation. Before you name anything

"It's Ketchup, but with 3 Ps." "So, CatchUppp?" "Yes" "I can't find it" The inherent flaw in having a name that requires explanation. Before you name anything, practice saying it out loud, imagine explaining it to your grandma. It's already hard enough to make a service sticky, why add the name as another barrier?