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As someone who worked several years for one of the front running ad fraud agencies, I can tell you what most of our customers said. "We don't care about fraud,
by clubhi 13y ago
As someone who worked several years for one of the front running ad fraud agencies, I can tell you what most of our customers said. "We don't care about fraud, it is priced in."
- dmethvin 13y agoRight, it's basically "the cost of doing business" overhead that encompasses unsavory costs like bribes, extortion, dishonest employees, etc. As long as the parasites in the process don't get too greedy, it's still possible to run a business. It's just not as profitable as it would be and/or the customers pay more as a result. Unfortunately the sleaziest advertisers tend to thrive better in this environment.