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It's no surprise that Apple also announced that it's hiring Angela Ahrenditz, CEO of Burberry. She guided the company from a cheap image crisis to a successful
by xux 13y ago
It's no surprise that Apple also announced that it's hiring Angela Ahrenditz, CEO of Burberry. She guided the company from a cheap image crisis to a successful luxury brand.
I think Tim Cook want her to do the same to Apple. The iPhone needs to be seen as a luxury brand.
- vacri 13y agoWeren't they already a luxury brand? Aren't they diluting that perception by putting out a plastic phone? They haven't done a plastic case for anything in years.
- adventured 13y agoYes, absolutely. The iPhone IS the luxury brand of smart phones, and always has been. There are only two possible outcomes: they lose that status with lame gimmicks like the iPhone 5C, or maintain it by sticking to what Apple's brand stands for despite the risk of losing more market share.