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It's a very interesting move, Burberry has weathered well over the last decade. Also food for thought, Burberry made large inroads into China and tailored a lo

It's a very interesting move, Burberry has weathered well over the last decade. Also food for thought, Burberry made large inroads into China and tailored a lot of their retail efforts around that. Maybe Apple thinks it's time to double down on their China strategy.

TheBiv 13y ago
Admittedly, I am not a Burberry-china strategist, but it appears a direct quote from her in this article seems to say the exact opposite of China being a growth market for Burberry: "She added that future growth would likely come from India, Latin America and Indonesia." Do you possibly have a source or anecdotal evidence to support that statement you presented? http://www.express.co.uk/finance/city/436421/China-helps-Burberry-bag-first-half-sales-of-1billion http://www.express.co.uk/finance/city/436421/China-helps-Bur...
- nicholassmith 13y ago
  Sure: http://www.ft.com/cms/s/0/5b171420-22d7-11e0-ad0b-00144feab49a.html#axzz2hma9XtUg http://www.ft.com/cms/s/0/5b171420-22d7-11e0-ad0b-00144feab4... (digital strategy first tested in China, 30% growth there), http://www.ft.com/cms/s/0/d33bbd4a-c1f2-11e2-ab66-00144feab7de.html#axzz2hma9XtUg http://www.ft.com/cms/s/0/d33bbd4a-c1f2-11e2-ab66-00144feab7... (sales slowing, still making up a large percentage). ((sorry for the FT links, they should hopefully work!)) So it's an interesting one, Burberry is moving into new countries for their retail areas because it's fashion and it gets old. Burberry has had it's day in China and they're starting to move on (a similar thing is happening with LV and another but I can't remember off the top of my head). That doesn't mean China as a market is done, just that the taste has moved on. It's still fresh in new developing markets, so they're moving their focus there, but it was one of the primary business focuses for a number of years.
- PakG1 13y ago
  Nowhere does gp say that China will be a future growth market for Burberry. But even so, how can you conclude that the article says the opposite based on this one sentence? Most of the article is about Burberry's success in China, and it even mentions sales growth percentage expected. I read the article as saying that China is going well for Burberry and is expected to continue to go well. Additional growth on top of that will also come from other countries. This is likely because China's been penetrated pretty well by Burberry, whereas those other countries haven't yet. Live in China, and my anecdotal experience is that the Burberry advertising and store presence is on par with a lot of luxury brands here. They've done well.
  - seanmcdirmid 13y ago
    I think the CCP's recent cutback on bribes and conspicuous consumption limits their growth potential for the next few years. Their biggest season in Beijing used to be when the national congress was in session...

TheBiv 13y ago

Admittedly, I am not a Burberry-china strategist, but it appears a direct quote from her in this article seems to say the exact opposite of China being a growth market for Burberry: "She added that future growth would likely come from India, Latin America and Indonesia." Do you possibly have a source or anecdotal evidence to support that statement you presented? http://www.express.co.uk/finance/city/436421/China-helps-Burberry-bag-first-half-sales-of-1billion http://www.express.co.uk/finance/city/436421/China-helps-Bur...

nicholassmith 13y ago
Sure: http://www.ft.com/cms/s/0/5b171420-22d7-11e0-ad0b-00144feab49a.html#axzz2hma9XtUg http://www.ft.com/cms/s/0/5b171420-22d7-11e0-ad0b-00144feab4... (digital strategy first tested in China, 30% growth there), http://www.ft.com/cms/s/0/d33bbd4a-c1f2-11e2-ab66-00144feab7de.html#axzz2hma9XtUg http://www.ft.com/cms/s/0/d33bbd4a-c1f2-11e2-ab66-00144feab7... (sales slowing, still making up a large percentage). ((sorry for the FT links, they should hopefully work!)) So it's an interesting one, Burberry is moving into new countries for their retail areas because it's fashion and it gets old. Burberry has had it's day in China and they're starting to move on (a similar thing is happening with LV and another but I can't remember off the top of my head). That doesn't mean China as a market is done, just that the taste has moved on. It's still fresh in new developing markets, so they're moving their focus there, but it was one of the primary business focuses for a number of years.
PakG1 13y ago
Nowhere does gp say that China will be a future growth market for Burberry. But even so, how can you conclude that the article says the opposite based on this one sentence? Most of the article is about Burberry's success in China, and it even mentions sales growth percentage expected. I read the article as saying that China is going well for Burberry and is expected to continue to go well. Additional growth on top of that will also come from other countries. This is likely because China's been penetrated pretty well by Burberry, whereas those other countries haven't yet. Live in China, and my anecdotal experience is that the Burberry advertising and store presence is on par with a lot of luxury brands here. They've done well.
- seanmcdirmid 13y ago
  I think the CCP's recent cutback on bribes and conspicuous consumption limits their growth potential for the next few years. Their biggest season in Beijing used to be when the national congress was in session...