Especially in social science world where it's difficult to have rigor in experiment design. Saying: "Gladwell didn't quote one study which according to one soci

Especially in social science world where it's difficult to have rigor in experiment design. Saying: "Gladwell didn't quote one study which according to one social scientist (but not other ones) made initial findings less likely" would be more accurate. Again, the man told interesting story backed by some studies and opinions of somewhat respected scientists in the field. He also gave references so readers could investigate. By doing this he is ahead of vast majority of pop-science/business books out there already.