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> 85 days and more than 735 hours > more than 550 models and 1,000 prototype parts were made and tested... 55 engineers worked on the process. Uhh... I think
by fein 13y ago
> 85 days and more than 735 hours
> more than 550 models and 1,000 prototype parts were made and tested... 55 engineers worked on the process.
Uhh... I think they spent more developing this than what it will fetch. Wouldn't it have been better to just donate the money?
A 500k donation at the expense of that many resources...
- abat 13y agoIt's called marketing. Ive "designing" a limited edition Leica is like Murakami being involved with Louis Vuitton. Lecia needs people to believe that their cameras are worth a lot of money and involve a much greater amount of design work and craftsmanship than a standard Canon.
- Osmium 13y agoFor the curious, Murakami = Takashi Murakami. http://en.wikipedia.org/wiki/Takashi_Murakami http://en.wikipedia.org/wiki/Takashi_Murakami
- Osmium 13y agoYou assume they aren't getting anything else from that. Presumably it also counts as R&D for future products.
- sp332 13y agoReciprocally, Project (RED) also gets Ive's name to draw attention.
- sarreph 13y agoI think they just wanted to make a bloody awesome camera, that also happens to generate money for charity.
- vor_ 13y agoDo you really think they didn't consider this when making the device? Obviously, they gauged interest and determined that they'll make more money for charity by selling it.
- anigbrowl 13y agoNot necessarily. They also get good publicity out of it, so the cost is weighed against (value of charitable donation) + (value of equivalent advertsing/marketing campaign).