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This does not seem in line with the understanding of the word used in The Innovator's Dilemma, the book that popularized the word in a business sense. Guyzero'
by invalidOrTaken 13y ago
This does not seem in line with the understanding of the word used in The Innovator's Dilemma, the book that popularized the word in a business sense. Guyzero's response above matches much more closely to it.
- josh2600 13y agoNormally, I'd agree, but in the case of the iPhone, the disruption was more profound than simple off-the-shelf components. I can go into detail, but the standard ideas for Disruption tend to be technical in nature whereas the iPhone was a profound multi-faceted assault on the world. There are so many elements of this attack, it's hard to know where to begin, but it was certainly more than just a newfound set of components (a lot of the iPhones physical technology was not new). But, I hear and agree with your point. Guyzero makes a great post above and it's certainly worth reading :).
- invalidOrTaken 13y agoI had to laugh when I read this. How can I not upvote something so good-natured, especially when it's a response to blunt HN criticism like I delivered?
- eulerphi 13y agoRe-defining what is a well-defined english word using hipster-startup-hack-bias is contrived and self-fulfilling. The phone caused disruption in the world, done, done, and done. Now quit trying to fit the word disrupt into every conversation. Products create a rift, or they don't. Products are worth their value, or they're not. There's no magical "disrupt" criteria to satisfy the startup hivemind rubric.
- guyzero 13y agoPersonally I'd consider a fairly major book written by a harvard professor to be a bit more than a "hipster-startup-hack-bias re-definition." In the study of technology management, the term "disruptive innovation" has become a term of art that encapsulates a complex set of concepts into a single term. It's no more a "re-definition" that using the term "material impact" in regards to corporate finance.
- eulerphi 13y agoHarvard professor or not, he simply coined a term to refer to a new technology deprecating an old one, so much that it becomes the new market that companies compete in. Yes, the iPhone did that. Where's the debate -- it's a fact that everything became 'touch' since then. The term 'disruptive' just cheapens the discussion and brings it to a baseline level of 'startup culture' drudgery. The term is used so often around here that it's become something of a pseudo-intellectual discussion starter.
- invalidOrTaken 13y agoWhile I agree that the term is overused, in its genesis of popularity, it referred to a real (and previously unnamed) phenomenon: wben an un-(or less-)profitable market eats a more-profitable one, such that players in the grown-up market are misled by listening to their customers. If you built a hovercraft, it would destroy the car market, and everyone would expect that. But Blackberry did not expect the iPhone to kill them---there were all sorts of business-y feautures it lacked. "Blackberries are fine!" said RIM's customers. And that is worth naming, I think. We have a whole jargon around the startup ideal of constant, low-level iteration, when that is precisely what screwed Blackberry.