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There is a simple change Microsoft need to make to the Surface RT to make it viable. Fix app compatibility. Start by removing the artificial restriction on de
by SimonPStevens 13y ago
There is a simple change Microsoft need to make to the Surface RT to make it viable.
Fix app compatibility.
Start by removing the artificial restriction on desktop apps. Currently desktop apps are restricted to those signed by Microsoft. If they were to remove this restriction there's a whole load of apps that could be recompiled to target ARM and work on the RT desktop. Companies and open source devs would be far more willing to spend a small amount of time porting existing code bases to ARM than re-writing whole apps for 'Metro style'.
On top of that, Microsoft already have a platform compatibility layer in .Net. And they clearly already have a ARM version of the .Net runtime as you can build Metro apps targeting .Net. It seems absolutely crazy that they don't make use of this already existing compatibility layer that could allow all existing .Net apps to run on RT desktop without change. This would make the surface RT a far more interesting proposition for companies looking to deploy their internal homegrown enterprise apps to windows tablets.
This change would re-position the RT from it's current state as a underwhelming curiosity who's main competitor is IPads and Android tablets which have a wider range of apps (and are significantly cheaper in the case of some Android brands) to a true low-mid end laptop alternative with decent app support at a similar price point. The Surface pro stays as it is as a high end laptop alternative.
- edandersen 13y agoWindows RT already has a full version of the .NET 4.5 Runtime for ARM. If you disable the Microsoft signature check, existing .NET apps do just run. A wasted opportunity - they don't want competition for their new App Store.. I wouldn't be surprised if RT was actually sold at a loss hoping to make up sales via apps like Xbox or razor blades.
- SimonPStevens 13y ago"A wasted opportunity" - completely. I wasn't actually aware there was already a full ARM .net runtime, that just makes it even more stupid. Remove that signature check and I would probably have brought an RT for every member of my family, confident that the apps would appear fairly quickly as they got ported to ARM. As it is the RT is irrelevant with little prospect of the number of useful apps increasing, and the pro is too pricey to justify. I keep considering it, but always end up sticking with a laptop at half the price. I say all this as a Microsoft fan in the main. The surface concept is so close to my ideal device. It's so so close to being exactly what I've been waiting for, but yet somehow manages to entirely miss the mark just through the presences of a little software lock.
- MBCook 13y ago> Start by removing the artificial restriction on desktop apps. I would say the desktop is the biggest problem with Surface RT. It's clear they wanted an iPad, but ended up tacking on the desktop because Windows 8 couldn't operate in Metro-only mode (some settings, etc not available) and Office wasn't ready. Fix that. Drop the desktop so there is no more confusion on the RT. You want the desktop? You want the pro. You want simple, reliable, easy to use? You want the RT. You had the vision, you knew what you were going for, complete it. I think the market might reward you. Either way at least you don't have the desktop sitting around reminding your users they bought a 'fake' computer. I'll also say that making the RT tablet a different color is a serious plus. The fact that Microsoft was selling two totally different tablets aimed at different markets with different price points using the same name, marketing, and look was crazy. If customers can't tell which product is which, how you do expect them to choose?
- SimonPStevens 13y agoI understand the point you are making, but the fact is without the app ecosystem a tablet like that is just going to be third place to the iPad and Android tablets. They need to offer a compelling reason to purchase a surface over those other brands of tablets. The windows desktop with a decent selection of apps (because of the removed signature lock) would offer that. The thing is I don't actually specifically want a pro. All I want is a device that I can create content on. For me, creating content means I want it to run Visual Studio, Photoshop and Blender, along with some toolchain type apps like Git, Dropbox and Filezilla. These apps are just not ever going to appear as Metro apps. So currently, I choose to buy a laptop for half the price of a Surface pro. The problem is the competition they have targeted. They've pitched the RT against the IPad and Androids and it loses on functionality, and they've pitched the pro against Laptops and it loses on price. An unrestricted RT would win against the IPad/Android on functionality and the win against the laptop on size and flexibility while matching it on price.
- city41 13y agoI have a Surface Pro and I don't feel it competes against laptops at all. Its screen is too small to use the desktop for any period of time. The keyboard (both the touch and type variants) are terrible for doing any real quantity of typing. The trackpad is clunky and primitive, using your finger on the screen itself is also a poor substitute for a real mouse. And finally, you have to have a steady, solid surface to use it in "laptop" mode. On the train? On the couch? Forget it, tablet form is your only option. I really like my Surface a lot. However I feel it has two use cases: a very powerful (and quite nice) tablet (really, metro is wonderful!) or as a desktop with a monitor, keyboard and mouse attached. At work we are a Mac shop, being able to take something out that is tablet sized but becomes a full fledged Windows PC by borrowing the needed peripherals from the Macs is really awesome.
- twotwotwo 13y agoThere's a harder change, too: give up on an Apple-style 30%-cut closed marketplace. App revenue is a small slice of profits even for Apple, and for the third-place player it's more important to attract devs than control their store.