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There is a clear race to the bottom in so many technology industries, but advertising has been a major cost for most industries for some time, especially premiu
by twistedpair 13y ago
There is a clear race to the bottom in so many technology industries, but advertising has been a major cost for most industries for some time, especially premium brands. I recall how surprised I was to learn that 1/3 of the cost of making a box of Tide detergent was the advertising getting you to buy it. Then again, you could just not click the ads. I think I've clicked one in the last 12 years.
- disgruntledphd2 13y agoWe're all aware that this doesn't matter, right? Unless you believe that years of TV and radio had no impact, then clearly an impression has value. The difficulty is that valuing that impression accurately and linking it to outcomes is hard, while linking clicks to outcomes is much easier. So people (especially in tech) tend to believe that impressions are meaningless, which is clearly not the case.
- droopyEyelids 13y agoEspecially when you understand that the impression cookies you, and those cookies are then read when you buy that product on amazon, etc.
- disgruntledphd2 13y agoYeah, but cookies are a really bad way of tracking people over multiple sites. They're cheap and ubiquitous, but not actually very good. Logins on the other hand...