3 ms·
Not all advertising is direct response (ie: looking at dollars in vs dollars out in specific advertising channels). There will always be a Coca-Cola or a P&G th
by kyledilger 13y ago
Not all advertising is direct response (ie: looking at dollars in vs dollars out in specific advertising channels). There will always be a Coca-Cola or a P&G that care more about eyeballs than direct sales.
- chii 13y agoyep - i think this is where the real dollars in advertising is to be made; namely, branding campaigns.
- sdoering 13y agoI second that. Working for a publisher, I know, that it is most valuable for us, if any big brand covers our front page with a big eye-ball-grabbing-wallpaper. That is, where the money is.