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Two things come to mind. First, 99% of advertising, at least in terms of impressions we see on web pages, fail to convert. Which tells me that this waste has t
by mwsherman 13y ago
Two things come to mind.
First, 99% of advertising, at least in terms of impressions we see on web pages, fail to convert. Which tells me that this waste has to be squeezed out over time. Which tells me that a lot of people overpay for ads and perhaps ad sellers are in for a surprise, not unlike that experienced by print media.
The other thing that comes to mind is that Twitter has the attention of celebrities and influentials, and they value what Twitter offers in terms of reach. Seems to me these are the people that will sustain it. It’s a specialized form of advertising, I suppose, but perhaps less buckshot.
- kyledilger 13y agoNot all advertising is direct response (ie: looking at dollars in vs dollars out in specific advertising channels). There will always be a Coca-Cola or a P&G that care more about eyeballs than direct sales.
- chii 13y agoyep - i think this is where the real dollars in advertising is to be made; namely, branding campaigns.
- sdoering 13y agoI second that. Working for a publisher, I know, that it is most valuable for us, if any big brand covers our front page with a big eye-ball-grabbing-wallpaper. That is, where the money is.