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Is it just me, or were none of these logos inspiring in any way? The winner logo even seems to have a glitch (too much space between "Y" and "A").

Osiris 13y ago
They only tested variations on type face and layout. They didn't offer any completely different logo options that split from the familiar.
Apocryphon 13y ago
Is it just me, or is this winner logo the one most similar to the original logo?
- Recoil42 13y ago
  It's not just you. That's actually the whole point of the article. Did you even RTFA?: "Our findings from Yahoo’s “30 days of change” campaign suggest it should stick to something familiar. So, for Yahoo’s sake, we hope the new logo announced tomorrow will remind users of its graphical heritage."
  - pstack 13y ago
    In which case, they really should just stick with the original. If they really want to change their imaging a bit, they need to go hire Hardgay. Hardgay goes to Yahoo!: https://www.youtube.com/watch?v=KSD8edviajE https://www.youtube.com/watch?v=KSD8edviajE Seriously, I might use Yahoo! for something or another for the first time in fifteen years, if they lead their imaging campaign with him.
rajivtiru 13y ago
Here is the complete list:http://www.yahoo.com/dailylogo http://www.yahoo.com/dailylogo While I think they were all slightly boring, they were quite varied in design. I like Day 2. Also, how is that spacing a glitch? Maybe it is by design? Since the whole point of this is to play with typeface, letter spacing and other creative ideas.
- nuclear_eclipse 13y ago
  I also like the clarity, readability, and simplicity of 18 and 28. Most of the other options are either hard to read, or just seem like a jumble of shapes at first glance. But yes, I like the mostly boring options.
tpowell 13y ago
The only one I remotely liked was Day 11. I hate the old one and think they need a completely fresh start that signifies a new era.

Osiris 13y ago

They only tested variations on type face and layout. They didn't offer any completely different logo options that split from the familiar.

Apocryphon 13y ago

Is it just me, or is this winner logo the one most similar to the original logo?

Recoil42 13y ago
It's not just you. That's actually the whole point of the article. Did you even RTFA?: "Our findings from Yahoo’s “30 days of change” campaign suggest it should stick to something familiar. So, for Yahoo’s sake, we hope the new logo announced tomorrow will remind users of its graphical heritage."
- pstack 13y ago
  In which case, they really should just stick with the original. If they really want to change their imaging a bit, they need to go hire Hardgay. Hardgay goes to Yahoo!: https://www.youtube.com/watch?v=KSD8edviajE https://www.youtube.com/watch?v=KSD8edviajE Seriously, I might use Yahoo! for something or another for the first time in fifteen years, if they lead their imaging campaign with him.

rajivtiru 13y ago

Here is the complete list:http://www.yahoo.com/dailylogo http://www.yahoo.com/dailylogo While I think they were all slightly boring, they were quite varied in design. I like Day 2. Also, how is that spacing a glitch? Maybe it is by design? Since the whole point of this is to play with typeface, letter spacing and other creative ideas.

nuclear_eclipse 13y ago
I also like the clarity, readability, and simplicity of 18 and 28. Most of the other options are either hard to read, or just seem like a jumble of shapes at first glance. But yes, I like the mostly boring options.

tpowell 13y ago

The only one I remotely liked was Day 11. I hate the old one and think they need a completely fresh start that signifies a new era.