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Android KitKat
- pauletienney 13y agoWTF
- likeclockwork 13y agoI can't tell if this is a joke.
- TillE 13y agoI think the android.com homepage clinches it: "We’re naming the next version of Android after one of our favorite chocolate treats, KitKat. Look for specially branded KitKat bars in a store near you that give you a chance to win a Nexus 7 or Google Play credit." This is a tiny bit embarrassing for Google, honestly.
- corresation 13y agoPeople have criticized Android codenames for the history of those codenames. Jellybean? Froyo? Eclaire? Donut? How are those better than KitKat? I don't see anything, whatsoever, embarrassing about it. It sounds like they're having a bit of fun with it, and why not?
- aroman 13y agoI guess because it's a bit like they're selling out, even though the BBC article a bunch of people have linked here says otherwise. But really, imagine if Apple called OS X 10.10 "Pepsi" and you got a free upgrade with every Pepsi you bought. It just feels… I dunno, it feels kinda corporate and sketchy to me, and I think others as well. I don't really have a problem with it though.
- unreal37 13y agoI like it. Thumbs up to Google for the name.
- likeclockwork 13y agoI see that now, but when I first looked I thought somehow I had been tricked!
- brokenparser 13y agoI'm okay with this. Android Lion Android Mars Android Nuts Android Oreo Android Peppermint Crisp They'll have to introduce their own brand of chocolate after that.
- unconed 13y agoNone of those things contain enough cocoa to deserve the name "chocolate".
- brokenparser 13y agoHoneycomb
- lake99 13y agoOr they could call it Android Quick Bread.
- fpgeek 13y agoI think Android Quik would be next (and perhaps likely if KitKat goes well given the Nestle connection and the scarcity of "Q" dessert names).
- brokenparser 13y agoIt's called Nesquik.
- fpgeek 13y agoAnd another tiny bit of my childhood dies... :(
- duiker101 13y agowell... i didn't know that google was so short on money that needed a sponsored release...
- themstheones 13y agoThis takes silly version names to a whole new level. I guess it makes sense for an ad company to sell naming rights to some extent, but I can't think of another occurrence of google mixing it's branding like this before. Google historically set themselves apart by keeping ads somewhat separate.
- corresation 13y agoIt isn't branding, though. These are effectively code names, and outside of humorous shortcuts they don't really matter. It is a funny name...and I do have to wonder whether they actually got paid for this.
- laureny 13y ago> This takes silly version names to a whole new level. I don't know, I think the alphabetical releases are quite useful to make the chronology clear, second only to numbered versions.
- ianstallings 13y agoMore likely is someone chose this name, that conveniently starts with a K, and then they sought out the owners of KitKat to make sure they were okay with it. I'm sure they were, free advertising.
- akmiller 13y agoI would guess they came up with the idea of kitkat and contacted Nestle for permission to use the name and likely Nestle saw a good opportunity to use it as marketing. Obviously just speculation on my part, but seems more likely (to me) than Google actively trying to get sponsorship on a code name.
- eli 13y agoIt's a cross-promotion. Google gets to promote its devices on the Kit Kat label and Nestle gets Google pumping its candy. No reason to assume any money changed hands. Google may well have paid Nestle.
- speeq 13y agoMaybe the next release is gonna be called Mars®
- sjwright 13y agoThe next letter in the alphabet is L. Lollipop seems likely.
- ianstallings 13y agoOr Licorice.
- jkestner 13y agoLutefisk.
- ianstallings 13y agoMy Norwegian step-father just gave you a thumbs up. I'm gonna retort with lemondrop. Much more my taste. Although a Lutefisk smoothie does sound tasty ;)
- canthonytucci 13y agoLinzer-Tart does seem unlikely. Though arguably much more delicious.
- mladenkovacevic 13y agoLindt
- pauletienney 13y agoThis is only for Android 4.4 (scroll to the end of the link).
- victoriap 13y agoit's not Android 5.0 but 4.4. I am curious what functions are still left before we don't need anything new. I mean, with Windows XP, Microsoft had already reached the upper limit of what is enough for anybody. But, somehow I am expecting a surprise on Chrome, ChromeOS, Android integration, but can't guess.
- WalterSear 13y agoIt's part of their defragmentation play.
- donbronson 13y ago[PUN WARNING] it's a breaking change
- hnha 13y agonext level fragmentation
- michaelwww 13y agoGive me a break...
- wicknicks 13y agoReminds me of this XKCD http://xkcd.com/927/ http://xkcd.com/927/
- radley 13y agoAt least it's not Mavericks.
- dowskitest 13y agoAh, product placement. Immediately brought this to mind: http://www.youtube.com/watch?v=8lgLYGBbDNs http://www.youtube.com/watch?v=8lgLYGBbDNs
- bitwize 13y agoBrought to you by Carl's Jr.
- olivercameron 13y agoI assume KitKat has a trick up its sleeve to solve the notorious fragmentation issues that plague Android. Why else would they say "available for everybody"?
- eli 13y agoYou saw this already, right? https://news.ycombinator.com/item?id=6317614 https://news.ycombinator.com/item?id=6317614
- psbp 13y agoThat top comment is so daft and separate from the reality of open source development. HN has really degraded if that comment gets taken seriously.
- eli 13y agoDon't sweat it too much. I disagree with that comment too, but I think it's a valid opinion and I bet a lot of people feel that way. The comments immediately below it present an alternate view. Diversity of opinions is a good thing.
- kkowalczyk 13y agoMost likely what they mean by that is an optimization of the system so that it runs better or low-end (i.e. cheap) devices (think: india, africa, china markets) as currently you need relatively high-end hardware for smooth operation. "everybody" in this context means "large numbers of people who can't afford high-end hardware" Google was talking about those optimization plans during last I/O, I believe.
- nutjob123 13y agoI believe they already released most of the interface performance optimizations in 4.3. I would be happy to see more though.
- prehkugler 13y ago
- boryas 13y agoI was sure it was going to be Key Lime Pie
- estebank 13y agoI kind of hoped it would be[1] as well. http://cdn-static.cnet.co.uk/i/c/blg/cat/mobiles/key-lime-pie-cartoon.jpg http://cdn-static.cnet.co.uk/i/c/blg/cat/mobiles/key-lime-pi...
- bitwize 13y agoTwo or three years ago I was bandying about "Kladdkaka" as a possible future Android codename. Not sure if KitKat is more or less silly.
- dllthomas 13y agoGimme a break.
- sarreph 13y agoHahaha. I hope HN's anti-pun psyche sees through this one.
- jmduke 13y agoI don't get why people are extrapolating corporate stuff out of this. Google needed a candy/desert that began with 'K'. KitKats are delicious, and its pretty hard to think of anything else that fits the pattern (I saw 'key lime pie' thrown around a bunch, but I think that's more of a stretch.)
- seldo 13y agoAt any other company, the marketers or whoever would have said "well, we obviously can't call it KitKat, 'cause that's trademarked". At Google, they know they're big enough that they might actually get KitKat to agree. But would another big company even have tried? I gotta give them credit, in a weird sort of way, for having the arrogance/self-confidence necessary to do it.
- bennyg 13y agoWhat if KitKat came to them?
- lisper 13y agoIf you scroll to the bottom you will find two buttons labelled "Learn more about Kit Kat" and "Learn more about Nexus". If you click on the first button you are taken to a page about the candy bar, not the new OS version. This was clearly a paid product placement.
- bd 13y agoIt's not supposed to be paid by either side: However, Google told the BBC that it had come up with the idea and that neither side was paying the other. "This is not a money-changing-hands kind of deal," John Lagerling, director of Android global partnerships, told the BBC. http://www.bbc.co.uk/news/technology-23926938 http://www.bbc.co.uk/news/technology-23926938
- anxiousest 13y agoNope, not paid: http://www.bbc.co.uk/news/technology-23926938 http://www.bbc.co.uk/news/technology-23926938 it's just a bit of fun.
- joshmcmillan 13y agoWow, looks promising. I might take a break from iOS for this. (Sorry)
- antr 13y agoMe too, can't wait until 2021 to see it on my Android. pointing out one of Google's major issues: deploying updates in a timely fashion. Downvotes to this post will show how Google wants to hide this fact
- deleted 13y ago[deleted]
- deleted 13y ago[deleted]
- guywithabike 13y agoLooks promising? They've only announced the name. They haven't announced a single new feature.
- sgarman 13y agoHe was just attempting to make a "Break me of a piece of that KitKat bar" joke - but we all know how far jokes on on HN.
- kayoone 13y agoWell, seems like Nestle bought itself some geek cred.
- eranation 13y agoThis is just a reminder how "hidden scroll" content is such bad UX, how many of you noticed the little triangle / scrolled down and found out there is more? I found out only accidentally.
- dlhavema 13y agoi just assumed there would be more and scrolled down, worked out.. but yeah, not very apparent otherwise
- tlarkworthy 13y agoTech users may scoff, but normal people like KitKats. People don't say Google phone or Android, they say Samsung and iPhone. This is an attempt to make Android a household name like ... Kitkat
- klrr 13y agoIs this serious release or some kind of joke? (not trying to be negative, just wanna be sure if it's serious or not)
- jamesjguthrie 13y ago"Google told the BBC that it had come up with the idea and that neither side was paying the other." http://www.bbc.co.uk/news/technology-23926938 http://www.bbc.co.uk/news/technology-23926938
- theycallmemorty 13y agoThe incredible take-away from that article is that the deal was struck 24 hours after a cold-call to Nestle's marketing switchboard.
- arbutus 13y agoStill have no intention of going back to Android any time soon but I am craving a Kit Kat now, so I guess the joke is on Google here.
- bitwize 13y agoI just hope they fix Bluetooth. I have a very nice Bluetooth keyboard that simply does not work on Nexus devices because 4.3 broke Bluetooth keyboard mappings. It's fixable by rooting and renaming a certain file, but dammit, it should work out of the box.
- robbiet480 13y agoCan't forget that GOOG just added AVRCP 1.3 support, after 2+ years and hundreds of comments on the issue https://code.google.com/p/android/issues/detail?id=5450 https://code.google.com/p/android/issues/detail?id=5450. Also, Bluetooth Low Energy support, again, greatly delayed. Apple has had AVRCP 1.4 since iPhone 4S :( (I just really want cover art in my car!)
- freehunter 13y agoI just wish my car supported A2DP streaming instead of just voice streaming over Bluetooth... 3.5mm or USB cable doesn't even supply the song's name.
- msoad 13y agoKitKat is very fragmented already! ;) [1] [1] http://www.buzzfeed.com/lydiah/35-kit-kat-varieties-from-around-the-world-18d7 http://www.buzzfeed.com/lydiah/35-kit-kat-varieties-from-aro...
- dkl 13y agoA huge number are from Japan. Man, they love their KitKats! I've actually tasted the Wasbe KitKat. It was pretty horrible, too.
- MichaelGG 13y agoDoesn't Japan have a huge variety of all sorts of food and drink, in general? Something about the huge amount of vending machines, and needing to grab attention with something different?
- adrinavarro 13y agoCombini stores, vending machines everywhere… And that goddamn Suica! Somehow they can afford having a convenience store (combini) open 24h each 350 yards and at each side of the street. Economy at an amazing scale.
- mynameishere 13y agoGenuinely surprised that there's no octopus kitkat.
- pbhjpbhj 13y agoReally, dislike this advertising. Also just realised that "froyo" is not just a made-up name but stands for "frozen yoghurt" [mental process: why's "froyo" got a dish of ice-cream? ah?].
- slacka 13y agoAndroid 4.3 was only release a few days ago. I'm surprised they're announcing 4.4 already. Both this link and the BBC article don't have any information about what new features are in this release. Seems pointless to just announce a name. http://www.bbc.co.uk/news/technology-23926938 http://www.bbc.co.uk/news/technology-23926938
- mg74 13y agoThe next Nexus phone should be out in November. They often introduce the newest version of Android on those (all except the Nexus 4, which came with 4.2 introduced on the Nexus 7).
- deleted 13y ago[deleted]
- earlyriser 13y agoSome years ago "Don't be evil" was Google's motto, however Nestle is far from being a good company, specially KitKat brand. http://www.greenpeace.org.uk/blog/forests/kit-kat-give-orang-utan-break-20100317 http://www.greenpeace.org.uk/blog/forests/kit-kat-give-orang... http://www.theguardian.com/sustainable-business/nestle-baby-milk-scandal-food-industry-standards http://www.theguardian.com/sustainable-business/nestle-baby-...
- taopao 13y agoAw, Christ.
- deleted 13y ago[deleted]
- benatkin 13y agoI agree. Google has sunk lower with this one.
- Simple1234 13y agoWhat a loaded comment. Guilt by association is almost always rubbish.
- speeder 13y agoThat is sad :( I preferred Key Lime Pie (the fact that this is my favourite dessert is only coincidence ;) )
- vs4vijay 13y agokitkat?? dafuq man... what happen to Key Lime Pie.
- msoad 13y ago> It's our goal with Android KitKat to make an amazing Android experience available for everybody. Android optimized for lower powered devices?
- mcintyre1994 13y agoMy first thought was continuing the anti-fragmentation push with more Play Services stuff. I can definitely see an optimisation push though, the spec wars are getting ridiculous and it's still worthy of mention in a review that a phone doesn't lag.
- VeejayRampay 13y agoPosted this in the other thread but I'd really like to know :) Does anyone know if Kit Kat will be available for the Nexus 4? I ordered one a few days ago and it will be my first smartphone so I have next to no idea how Google deals with providing newer Android releases to "older" phones.
- wutbrodo 13y agoOne of the main selling points of nexus devices is that they tend to get timely updates (or at least much more timely than other phones). Particularly if you bought through Google Play, Nexus phones tend to get OS updates damn near immediately.
- cmircea 13y agoIt will. The question is whether Galaxy Nexus will get it, as Nexus S will certainly not (stopped at 4.1).
- jonesetc 13y agoI would assume so. Part of the Nexus experience is getting the new versions. I might have some doubts if the Nexus 4 was a couple of years older, but it is still a relatively new Nexus device.
- emehrkay 13y agoSoftware gets me more excited for new hardware than the software itself. I can't wait to get a nexus with kitkat. At this rate we would see Android Whatchamacallit by 2022.
- drunkenmasta 13y agoI was excited to learn about a new Android release but all I got was a transfer to the KitKat candybar site at the bottom and a manipulative "See if you have won!!! aka go buy some kitkats" at the top.
- salimmadjd 13y agoSo I take it Lollipop is then next? That is assuming google follows the alphabetic confectionary nomenclature.
- JimmaDaRustla 13y agoThen M&M?
- concernedctzn 13y agoMaybe even with a similar corporate collaboration with Eminem
- AznHisoka 13y agoI always loved the white M&M's.
- zyb09 13y agoI'd go with Marzipan
- muyuu 13y agoMonsanto.
- jordanthoms 13y agoClearly Google saw the Microsoft-Nokia headlines, and decided they had to come up with something even crazier than that...
- vs4vijay 13y agowhat about Key Lime Pie??
- pearjuice 13y agoHow can a FOSS product have a version name which is linked to a closed source recipe?
- zurn 13y agoAndroid is not a FOSS product, there's just parts of it that are open source ("AOSP"). There's a big heap of proprietary parts starting from the kernel level going up to Play Services that are required for a functional Android experience.
- vs4vijay 13y agokitkat?? dafuq man... what happen to Key Lime Pie.
- NicoJuicy 13y agoActually, this is a smart move from Google. They are promoting Google+ with it, as it seems that KitKat is an active user (on G+) and has a lot of members on it. They are trying to get more bussiness on g+ and refering to the new Android as chocolat. Which probably means they want to create the whole Android experience a lot smoother and unified (judging from the description on http://www.android.com/kitkat/ http://www.android.com/kitkat/ )
- inthewind 13y agoFor those worried about Google coming to blows with Nestle (How we still lament the demise of Rowntrees)... From Wikipedia 'kit kat': Use of the name "Kit Kat" or "Kit Cat" for a type of food goes back to the 18th century, when mutton pies known as a Kit-Kat were served at meetings of the political Kit-Cat Club in London. Now a mutton pie doesn't quite sound as sweet a desert.
- pimeys 13y agoKit Kat is also a famous sex club in Berlin nightlife. https://en.wikipedia.org/wiki/KitKatClub https://en.wikipedia.org/wiki/KitKatClub
- yid 13y agoText from my friend: "The new Android version is apparently named Kitkat. HN is distressed."
- Osiris 13y agobuttery graphics Really? What does that even mean? Why is it that the only analogy that people can find for "smooth" is "butter"? I actually find butter kind of gooey and greasy.
- DanBC 13y ago> I actually find butter kind of gooey and greasy. ...but not gritty nor lumpy. Also, "smooth as silk".
- deleted 13y ago[deleted]
- martin_k 13y agoIt's a pun towards Project Butter. http://techcrunch.com/2012/06/27/android-jelly-bean-official/ http://techcrunch.com/2012/06/27/android-jelly-bean-official...
- rsynnott 13y agoSlightly blurry, and can't be heated to very high temperatures.
- joefarish 13y agoI wonder if the timing of this annoucement is linked to either: - The Note III launch tomorrow - The fact that Apple sent out invites for its iPhone event today
- drivebyacct2 13y agoITT: People with absolutely fuck all better to do than nitpick at Android. Pathetic.
- ricards 13y agoThe power of open source. Shame on Google.
- JDSD 13y agoGive me a break..
- sobering 13y ago"KitKat's SEO (for the candy bar) just dove into nothingness. Forever." -my boss
- Samuel_Michon 13y agoI thought you were kidding, but then I checked. Indeed, on Google, android.com/kitkat comes up first, then kitkat.com. On DDG and Bing, search results are still all about the snack.
- consultant23522 13y agoI'm having a harder time telling the natural hits from the ads these days but in mine it's kitkat.com first followed by "news for kitkat", then wikipedia, hershey's, and finally android.
- Samuel_Michon 13y agoThis is what my Google SERP looks like in Safari, not logged into Google: http://i.imgur.com/hTa6Izu.png http://i.imgur.com/hTa6Izu.png (The Kitkat.com listing has a different description than it did an hour a go, because of the Android tie-in. But even then, the Google Android page was higher up the list.)
- fpgeek 13y agoFor KitKat (which is the OS name) I see android.com/kitkat first, kitkat.com second and Wikipedia third. For Kit Kat, which is the candy bar, I see Wikipedia first, followed by kitkat.com and android.com/kitkat third. Their SEO isn't dead, but that space is and will be increasingly significant.
- bachback 13y agooh, I thought this about nyan cat :(
- nemof 13y agoKrass as fuck. Really deeply irritated by Google deciding to sully their product by associating with scumbags like Nestle: en.wikipedia.org/wiki/Nestle#Controversy_and_criticism Please excuse my sweariness but I am somewhat put out. Also, KitKats taste like shit.
- fwr 13y agoPeter Brabeck (then CEO of Nestlé) on free drinking water: https://www.youtube.com/watch?v=qyAzxmN2s0w https://www.youtube.com/watch?v=qyAzxmN2s0w I don't see why his viewpoint causes so much controversy - from an entepreneurial standpoint, which should be welcomed here - you can't deny him credit for rationality.
- crushingithard 13y agoAs I see it, KitKat is lowering their brand by associating with Android. Nestle doesn't provide the NSA with location data of where I'm eating candy. Besides, KitKats are baller.
- saraid216 13y agoActually, each KitKat bar contains a radioactive isotope that's compared with the chemical traces left on your fingers after handling coins and paper money to uniquely identify you. So while you're right that Nestle doesn't provide the NSA with location data of where you're eating candy, they're actually providing the NSA with location data of where you go after eating candy. Such as the toilet.
- tomkarlo 13y agoIs the deal with Nestle, or Hershey's (which represents KitKat in the USA.) The Android.com/KitKat page points to http://www.hersheys.com/kitkat.aspx http://www.hersheys.com/kitkat.aspx, at least for me in the US.
- dagw 13y agoFrom Sweden it points directly at kitkat.com
- volokoumphetico 13y agoMeanwhile at Willy Wonka's... "Oompa Loompa Stop Whipping Us, He's Not Sleeping He's Overworked"
- suyash 13y agoI wonder how much of revenue from the sales of KitKat, Hershy's would be sharing with Google. Nice Marketing/Sales ploy though.
- Bjorkbat 13y agoKitKats aren't a dessert item, they're a cheap brand of candy people buy at gas stations or at the grocery store checkout line either because they want some no-thrills candy to snack on, or because their kids won't shut up. If given the choice between a delicious eclair, or the frozen yogurt, and a plain old package of KitKats, I would choose eclair or the froyo. Quite a few people probably would too. This is because KitKats are inferior. Some people will even add crumpled KitKats to their frozen yogurt much in the same way they might add sprinkles. Anyway, you guys get what I'm saying. I basically think it was a bad idea to name the latest version of android "KitKat". Key Lime Pie is classier.
- waqf 13y agoYou could apply the same criticism to Jellybean. Or, for that matter, Ice Cream Sandwich. (Ice cream is a dessert, but ICS can only be interpreted as cheap prepackaged food.)
- Bjorkbat 13y agoI don't know, I used to go out of my way to buy those Jelly Belly brand Jellybeans, but I do agree that ice cream sandwichs and for that matter donuts are a cheap food, kinda realized that while I was thinking about the post. Still, KitKats really stood out to me as just less wholesome compared to the other dessert items Google has chosen for android versions, if that makes any sense. I've had some fun experiences with trying out weird flavors of jelly beans, or eating ice cream sandwiches during the summer. As for donuts, I got the wild idea a few years back to to be an organic farmer, to the point where I dropped out of school and actually worked as a sort of vegetable grower/manager for a while. If I was running behind and didn't have time to cook, I would visit any one of the locally-owned donut shops, occasionally run by some owner of Czech heritage (something about Czechs and really good pastries), and pick something up. So despite donuts being ridiculously unhealthy, they bring back interesting feelings. KitKats, they don't quite have that emotional effect on me.
- fpgeek 13y agoYou do realize that if current trends continue, there will be Android KitKat phones on sale right next to or behind the gas station / convenience store counters with the chocolate Kit Kats, right? And that this has been an explicit goal of Google's since the beginning?
- steeve 13y agoAnd to be able to use it, you'll need to buy the next Nexus phone! Or wait till your OEM releases its crapware loaded version in 6-12 months (or never, actually). Thanks, but I'll stick with iphone/iOS, at least I can update it. (iPhone 4 from 2010 running iOS 6).
- deleted 13y ago[deleted]
- jonesetc 13y agoWhat did you just add to this discussion?
- kalleboo 13y agoWell this guarantees my sister isn't getting an Android (she's part of the Nestlé boycott since they continue to push breast milk replacements on people living in poverty)
- benatkin 13y agoMy main gripe about this is that Google is sending the message to consume more toxic junk food to the public, while sending the opposite message to employees. http://www.washingtonpost.com/business/technology/google-crunches-data-on-munching-in-office/2013/09/01/3902b444-0e83-11e3-85b6-d27422650fd5_story.html http://www.washingtonpost.com/business/technology/google-cru... This is different from the generic names of sweets. This is a specific product, which isn't sold at Whole Foods, and is cheaper, more unhealthy, and less satisfying than what Googlers are likely to buy.
- theycallmemorty 13y agoThat awesome landing page literally had me salivating.
- kbutler 13y agoWhen Android gets to 'T', they have to choose TicTac.
- tylerf 13y agoI predict that the name "KitKat" was selected not only for cross marketing purposes, but also to serve as a handy metaphor for the key enhancement to Android 4.4. I suspect Google has reengineered Android to allow for modular system-level updates, while leaving user-space modifications, (such as carrier and manufacturer-added software,) untouched, similar to how Canonical has stated Ubuntu Touch updates will work. We've already seen Google take a more modular approach to adding Android enhancements via individual application updates to the Play Store, GMail, YouTube, etc. This has allowed users running older versions of Android to take advantage of more up-to-date software, despite the lack of manufacturer-provided updates. Given the degree to which the Play Store service can modify the OS in the current version of Android, it seems reasonable to suspect that these modular updates could be extended to include the kernel, system services, and low-level run times. Google may have decided that they will own and update key portions of the operating system, and leave their partners to focus on updates to their device-specific "enhancements." This prediction is consistent with the tag line associated with Android 4.4 on the linked page: "It's our goal with Android KitKat to make an amazing Android experience available for everybody." How to explain the value behind such a "behind-the-scenes" feature to the technologically illiterate masses? A KitKat is a modular candy bar. All the fingers are the same. You can swap out a single finger without fundamentally altering the integrity of the whole. Perhaps Eric Schmidt will explain it better on-stage.
- pitchups 13y agoWonder if the success of this tie-up may start a new marketing/branding trend? That is more companies may start doing cross-brand tie ups among non-competing products.
- bound008 13y agoThey do have KitKats in the mini kitchens at google so at least they are not lying about being fans. Although they are on the bottom red shelf for unhealthy snacks.
- zmmmmm 13y agoI wonder how comprehensive Google's agreement with Nestle is? Today's marketing stunt is fun, but this is an OS name - it is going to live on in history for a decade or more, it is going to be checked into the android git repository. There will be reviews calling "KitKat" a smoking turd, people trashing and trolling it all over the internet. Tim Cook will probably get up on stage and lay into it at some point. People will be making icons and fan art based around it, and pulling all kinds of stunts that would normally catch the ire and get a swift cease and desist from a major company like Nestle. So has Google negotiated with Nestle that they are not going to suddenly get "uncool" with this and go with the flow? If not, fun as it is, I feel like this could be something that ends badly. Proprietary trademarks and open source don't generally mix well, and when they do you need pretty robust agreements in place.