1. Most of the current e-book contents & formats (Kindle, epub, etc.) have not yet fully exploited the capabilities of the digital medium. I'd say we are not mo

1. Most of the current e-book contents & formats (Kindle, epub, etc.) have not yet fully exploited the capabilities of the digital medium. I'd say we are not more than 30-40% (or less) there, even just considering the current level of technology. 2. Habits are hard to change. What you are most accustomed to when growing up, you tend to continue unless the advantages of change is overwhelming. Current e-book formats do not yet offer huge advantages over paper books, thus many adults keep buying paper ones. (Some advantages, like physical storage space & weight, are big, but confined to specific situations, say during travel, as mentioned in the article.) 3. New generations of kids are more and more distracted by digital interactivity and communications. I suspect the average amount of long-form reading per person in the developed world has declined over time. (Does anyone have an estimate?) Long-form narratives like paper books and current e-books cannot now hold attention of most casual readers, especially the young. Even though I did not grow up with a computer and read many books as a child, I now read quite a bit less books and many more short items on the Web (articles, blogs, forum posts, etc.). 4. Over time, when the new generation of digital natives grows up and technology progresses, e-books would gradually but surely dominate the reading market for all types of books. More importantly, popular non-fictions will be developed as a new kind of e-books, which cannot even be fully presented in the traditional narrative form. Al Gore's Our Choice [1] is just an example of the first generation's interactive e-books. [1] http://pushpoppress.com/ourchoice/ http://pushpoppress.com/ourchoice/