5 ms·
A little birdy says that "Submit" is the worst possible copy you could use for that button Aren't you being too literal here? Vast majority of internet users h
by badclient 13y ago
A little birdy says that "Submit" is the worst possible copy you could use for that button
Aren't you being too literal here? Vast majority of internet users have been trained to see "submit" for "okay I'm done filling out this form, next!".
- patio11 13y agoWe have competing hypotheses about an observable future fact. We should resolve them via the scientific method. But if you don't have an email form doing thousands of impressions and want to just bet on this one, your bet would be a very bad bet to make.
- badclient 13y agoWhile I won't disagree that there might be other labels that perform better than "Submit", calling "submit" as the worst possible copy seems overtly sensational. We both know it isn't.
- dxm 13y agoIt was too literal. "Don't submit" would definitely be worse, but still not the worst possible copy.
- mattangriffel 13y ago@dxm, haha I actually want to try "don't submit". That one may backfire and actually work better.
- rmc 13y agoDo an A/B test. What if you're wrong?
- mattangriffel 13y agoHe's likely right, it's a best practice that may be wrong in some cases. Though generally, you're better off going with a best practice and then A/B testing alternatives. The reality is that you're limited in the number of A/B tests you can do, both by traffic but also by your own time and resources. So you can run a test against something that is generally accepted (like what text works on a button) or against more important changes like headline copy or page layout.
- timr 13y agoWhat makes you think it's a best practice? It may be usual, but when it comes to getting people to notice (and therefore, do) things on the web, "usual" isn't usually that good. The rest of your comment is a straw man fallacy. Of course you can't test everything. But, you know...it might just be reasonable to test the conversion button on your landing page, especially when someone who does a lot of testing tells you that it has a big impact. Because that's a more informative prior than "we should just use the default behavior".
- mattangriffel 13y agopoint well taken, timr
- rmc 13y agoyou're better off going with a best practice No-one ever got fired for buying IBM.