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I'd say it's closer to 1:1 or 2:1 considering what Iv'e seen in the wild. Other systems can advertise books right in iTunes like a single app. Kindle has to
by AsymetricCom 13y ago
I'd say it's closer to 1:1 or 2:1 considering what Iv'e seen in the wild. Other systems can advertise books right in iTunes like a single app. Kindle has to be discovered via Amazon's site so it really only appeals to existing customers. Apple has way more brand recognition.
- MBCook 13y agoReally? They both play this kind of stuff close to the chest. As far as I know Amazon has never released sales numbers for the Kindles, at least Apple tells us that. Anecdotally I use Kindle ecosystem, as do some of my friends and family. I don't know anyone who uses iBooks, so that's probably skewing my viewpoint. I guess they did at least make a name for themselves with textbooks, at a minimum. EDIT: According to All Things Digital, during the trial one of Apple's people estimated their market share at 20% [1]. That's way higher than I would have guessed. [1] - http://allthingsd.com/20130613/apples-e-book-market-share-is-bigger-than-you-think/ http://allthingsd.com/20130613/apples-e-book-market-share-is...
- AsymetricCom 13y agoThis just goes to show you the power Apple has over the market with their platform. They enter a new market and now they own 20% of it and are signing price fixing deals with every publisher a year later.