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I'm reading this book now but prefer Caldini's _Influence_ (http://www.amazon.com/Influence-Psychology-Persuasion-Business-Essentials/dp/006124189X/ http://www.
by ShabbyDoo 17y ago
I'm reading this book now but prefer Caldini's _Influence_ (http://www.amazon.com/Influence-Psychology-Persuasion-Business-Essentials/dp/006124189X/ http://www.amazon.com/Influence-Psychology-Persuasion-Busine...) because it takes a more systematic approach to understanding what persuades others. For example, a chapter is dedicated to "social proof" and relevant experiments showing its power and subtleties are discussed.
- xel02 17y agoI have influence and am considering this book. Is there any significant difference in content?
- ShabbyDoo 17y agoI'm only about 1/4 the way through. Some of the experiments cited seem to have been conducted after the initial release of Influence. I think that "50 Ways" is designed to be an easier read, but it doesn't give one the framework obtained by Influence.
- joe_the_user 17y agoIn fact, most of the things mentioned in this article are just variations on one of Cialdini's seven methods