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For the sake of a headline, giving a relative difference is perfectly ethical I think. While providing the absolute difference is much more meaningful, it just

For the sake of a headline, giving a relative difference is perfectly ethical I think. While providing the absolute difference is much more meaningful, it just wouldn't get nearly as much attention. Lying is of course unethical, but a relative difference is hardly a lie, just spin.

seanmcdirmid 13y ago
Why not do both then? Provide absolute and relative differences, at least let us know what the destination is: we increased our conversion rate by %300 to %.424. BTW, the article gets this right, its the title of the blog post that leaves out the crucial information.