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Keep in mind it's a paid, and pricy, service with a very specific type of customer. Don't compare it to conversion rates of other services that have a wider aud
by waleedka 13y ago
Keep in mind it's a paid, and pricy, service with a very specific type of customer. Don't compare it to conversion rates of other services that have a wider audience. Tripling the conversion rate is huge for them, and no small task.
- seanmcdirmid 13y agoIt would have been more honest to talk about how they increased their conversion rate from N% to M%, this we increased our good rate by Y% or decreased our error rate X% is the oldest trick in the book for academic papers (one that is likely to earn one a well deserved beat down by the PC).
- jonny_eh 13y agoFor the sake of a headline, giving a relative difference is perfectly ethical I think. While providing the absolute difference is much more meaningful, it just wouldn't get nearly as much attention. Lying is of course unethical, but a relative difference is hardly a lie, just spin.
- seanmcdirmid 13y agoWhy not do both then? Provide absolute and relative differences, at least let us know what the destination is: we increased our conversion rate by %300 to %.424. BTW, the article gets this right, its the title of the blog post that leaves out the crucial information.